{"id":41649,"date":"2013-05-09T19:12:17","date_gmt":"2013-05-10T02:12:17","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=41649"},"modified":"2013-10-30T16:39:58","modified_gmt":"2013-10-30T23:39:58","slug":"palladini-named-vpgm-of-vans-americas","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=41649","title":{"rendered":"Palladini Named VP\/GM Of Vans Americas"},"content":{"rendered":"
\"Vans_DougPalladini\"<\/a>Doug Palladini<\/strong>, the former global marketing leader at Vans<\/strong><\/a> has been named to the newly created position of Vice President General Manager of the Americas.<\/div>\n
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Palladini brings his experience and leadership as the head of the Vans Americas division to ensure the alignment of strategies on a global and regional level. \u00a0\u201cDoug\u2019s outstanding performance as our global marketing leader over the last nine years has prepared him to take on the new challenge and lead as he carves out a local strategy for the U.S., Canada, Mexico, and Latin America regions,\u201d said Vans President Kevin Bailey<\/strong>. \u201cHe will build Vans\u2019 regional strategy and oversee execution, to continue to cultivate our business in the Americas.\u201d \u00a0In the interim, Palladini will continue to oversee the Vans Global Marketing division and will assist in finding his replacement.<\/div>\n<\/blockquote>\n
And we hoped VF would buy Billabong<\/strong> and have Doug run it. Looks like that dream has been dashed for the time being. For the official word from Vans, follow the jump.<\/div>\n

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Vans Names Doug Palladini as Vice President General Manager of the Americas<\/b><\/span>
\nPosition Increases Brand Focus for the New Vans Americas Division<\/i><\/span><\/div>\n

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Cypress, CA (May 9, 2013)<\/b>\u00a0\u2013 Vans President Kevin Bailey is pleased to announce the appointment of Doug Palladini as the Vice President General Manager of the Americas for Vans, effective immediately. \u00a0As the Vans brand continues to expand across the globe, the newly created position will support and accelerate Vans\u2019 rapid growth in the Americas. \u00a0\u00a0<\/span><\/p>\n

For the past nine years, Palladini has served as Vans’ global marketing leader. \u00a0During his tenure, Palladini has helped to lead Vans\u2019 transformation into an iconic global brand becoming the largest action sports footwear and apparel brand in the industry, available in more than 170 countries. \u00a0<\/span><\/p>\n

Palladini has built an industry-leading marketing program at Vans, innovating in the areas of interactive content multi-media production. A sampling of this success includes the Vans\u2019 Facebook community which welcomes more than 11 million fans, and\u00a0Offthewall.tv<\/i>\u00a0provides original web series to a worldwide audience of millions of viewers. \u00a0At Vans, Palladini has also led production of hundreds of hours of award-winning television for Fox and its networks, as well as feature films such as\u00a0Pipeline Masters<\/i>. He is also the\u00a0<\/i>Executive Producer of the Vans Warped Tour Documentary,\u00a0No Room for Rock Stars\u00a0<\/i>and Author of the Vans tell all coffee table\u00a0<\/i>book,\u00a0\u201cOff the Wall: Stories of Sole from Vans Originals.\u201d<\/i><\/span><\/p>\n

Palladini brings his experience and leadership as the head of the Vans Americas division to ensure the alignment of strategies on a global and regional level. \u00a0\u201cDoug\u2019s outstanding performance as our global marketing leader over the last nine years has prepared him to take on the new challenge and lead as he carves out a local strategy for the U.S., Canada, Mexico, and Latin America regions,\u201d said Bailey. \u201cHe will build Vans\u2019 regional strategy and oversee execution, to continue to cultivate our business in the Americas.\u201d \u00a0In the interim, Palladini will continue to oversee the Vans Global Marketing division and will assist in finding his replacement.\u00a0<\/span><\/p>\n

“I am truly fortunate to have been given the opportunity to work on the Vans brand for the past nine years, and to be a part of the best marketing team in youth culture.\u201d Palladini adds, \u201cIt’s humbling to be challenged with an even bigger role for this remarkable company.”<\/span><\/p>\n

A veteran of the action sports industry with more than 25 years of leadership, Palladini was also a founding executive ofSwell.com<\/i>\u00a0as well as a magazine publisher of titles such as\u00a0Surfer<\/i>,\u00a0Snowboarder<\/i>, and\u00a0Skateboarder<\/i>.\u00a0<\/span><\/p>\n

About Vans<\/i><\/b><\/span>
\nVans\u00ae<\/sup><\/i>, the original action sports footwear and apparel brand, is a brand of VF Corporation (NYSE: VFC).\u00a0Vans<\/i>collections include authentic footwear, apparel and accessories and snowboard boots that are sold globally in more than 170 countries through a network of subsidiaries, distributors and foreign offices. VF Outdoor, Inc. owns and operates more than 300 stores of the\u00a0Vans\u00a0<\/sup><\/i>brand in the United States and internationally, each offering a wide range of\u00a0Vans<\/i>footwear and apparel while communicating our brand and athletes\u2019 rich stories. The\u00a0Vans<\/i>\u00a0brand promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the\u00a0Vans Triple Crown of Surfing\u00ae<\/i>, the\u00a0Vans Downtown Showdown<\/i>, the\u00a0Vans Pool Party ,<\/i>theVans Warped Tour\u00ae<\/i>and surfing\u2019s most prestigious contest,\u00a0Vans US Open of Surfing<\/i>. More information about theVans\u00a0<\/i>brand can be found at\u00a0<\/span>www.vans.com<\/span><\/a>, Twitter @vans_66 and\u00a0<\/span>www.facebook.com\/vans<\/span><\/a>.<\/span>About VF<\/i><\/b>
\nVF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including\u00a0Wrangler<\/i>\u00ae<\/sup>,\u00a0The North Face<\/i>\u00ae<\/sup>,\u00a0Lee<\/i>\u00ae<\/sup>,\u00a0Vans<\/i>\u00ae<\/sup>, Nautica<\/i>\u00ae<\/sup>,\u00a07 For All Mankind<\/i>\u00ae<\/sup>,\u00a0Eagle Creek<\/i>\u00ae<\/sup>,\u00a0Eastpak<\/i>\u00ae<\/sup>, Ella Moss<\/i>\u00ae<\/sup>, JanSport<\/i>\u00ae<\/sup>, lucy<\/i>\u00ae<\/sup>, John Varvatos<\/i>\u00ae<\/sup>, Kipling<\/i>\u00ae<\/sup>, Majestic<\/i>\u00ae<\/sup>, Napapijri<\/i>\u00ae<\/sup>, Red Kap<\/i>\u00ae<\/sup>, Reef<\/i>\u00ae<\/sup>, Riders<\/i>\u00ae<\/sup>,\u00a0Splendid<\/i>\u00ae<\/sup>,\u00a0Smartwool<\/i>\u00ae<\/sup>and\u00a0Timberland<\/i>\u00ae<\/sup>.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Doug Palladini, the former global marketing leader at Vans has been named to the newly created position of Vice President General Manager of the Americas. Palladini brings his experience and leadership as the head of the Vans Americas division to ensure the alignment of strategies on a global and regional level. \u00a0\u201cDoug\u2019s outstanding performance as […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/41649"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41649"}],"version-history":[{"count":4,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/41649\/revisions"}],"predecessor-version":[{"id":43921,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/41649\/revisions\/43921"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}