{"id":40979,"date":"2013-04-08T08:55:11","date_gmt":"2013-04-08T15:55:11","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=40979"},"modified":"2013-04-08T08:55:17","modified_gmt":"2013-04-08T15:55:17","slug":"asp-names-new-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=40979","title":{"rendered":"ASP Names New Chief Marketing Officer"},"content":{"rendered":"

\"Asp<\/a>ZoSea Media’s<\/strong> outsider approach to staffing their Association of Surfing Professionals<\/a><\/strong> tour property continues with the addition of Michael Lynch<\/strong> as its Chief Marketing and Revenue Officer. Lynch previously worked for Visa (for 17 years) where he “led the company\u2019s global sponsorship marketing\/management strategy and execution including activations with the Olympic<\/strong> and Paralympic Games<\/strong>, FIFA World Cup<\/strong>, NFL<\/strong> and numerous other properties.”<\/p>\n

\u201cMichael is a highly respected global marketer, a top influencer in the sports industry and a leader in building brands,\u201d ASP CEO Paul Speaker<\/strong> said. \u201cHis extensive experience and expertise identifying and activating sponsorships with the most recognizable sports properties in the world make him the ideal candidate for the position and an invaluable asset to ASP. He will play a vital role with ASP as we continue to build our infrastructure and grow the organization to better benefit our surfers, sponsors and fans.\u201d<\/p><\/blockquote>\n

It will be interesting to see how this all turns out for the ASP. One thing seems apparent–Zosea is not screwing around when it comes to thinking outside the surf industry box Follow the jump for the official word.ASP Announces Michael Lynch as New Chief Marketing and Revenue Officer
\nLynch Assumes Role as ASP Builds Global Sports League<\/p>\n

LOS ANGELES, California\/USA (Monday, April 8, 2013) \u2013 Association of Surfing Professionals (ASP) International announced today the appointment of Michael Lynch as its Chief Marketing and Revenue Officer. Lynch joins ASP shortly after the organization announced Paul Speaker in the role of ASP Chief Executive Officer. Together they will work to build surfing\u2019s new global sports league.<\/p>\n

In his new role, Lynch will be responsible for helping the organization optimize its growth potential worldwide and specifically manage all ASP marketing, communications and sponsorship activities for professional surfing\u2019s governing body. As 2013 is a transitional year, Lynch and other ASP executives will use this season to focus on data-gathering, analysis and preparation as they build toward the 2014 ASP World Championship Tour (WCT) launch.<\/p>\n

\u201cMichael is a highly respected global marketer, a top influencer in the sports industry and a leader in building brands,\u201d Speaker said. \u201cHis extensive experience and expertise identifying and activating sponsorships with the most recognizable sports properties in the world make him the ideal candidate for the position and an invaluable asset to ASP. He will play a vital role with ASP as we continue to build our infrastructure and grow the organization to better benefit our surfers, sponsors and fans.\u201d<\/p>\n

Lynch\u2019s more-than-25-year tenure in the sports industry includes premier sports and entertainment divisions with category leading organizations. During his nearly 17 years with Visa, Lynch led the company\u2019s global sponsorship marketing\/management strategy and execution including activations with the Olympic and Paralympic Games, FIFA World Cup, NFL and numerous other properties. He and the organizations he led, have received numerous industry awards and recognition including, tabbed by The Sporting News magazine as one of the \u201c100 Most Powerful People in Sports\u201d, \u201cSports Sponsor of the Year\u201d by the Sports Business Journal, and \u201cThe 25 Best Sponsors in America\u201d by Event Marketer Magazine.<\/p>\n

\u201cThe excitement, passion, energy and entrepreneurial spirit of building a new centralized global sports league with Paul was too much for me to pass up. The ASP\u2019s potential is inspiring and I\u2019m looking forward to working with all those associated with ASP as we deliver the very best world-class experience for the fans, surfers and sponsors,\u201d Lynch said. \u201cAs we implement the business-wide fan-centric philosophy, our commercial and broadcast partners will find ASP has the right recipe for success and a compelling marketing and sales platform to build their business.\u201d<\/p>\n

ASP is dedicated to showcasing the world\u2019s best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. It is the governing body of professional surfing, crowning surfing\u2019s undisputed world champions since 1976.<\/p>\n","protected":false},"excerpt":{"rendered":"

ZoSea Media’s outsider approach to staffing their Association of Surfing Professionals tour property continues with the addition of Michael Lynch as its Chief Marketing and Revenue Officer. Lynch previously worked for Visa (for 17 years) where he “led the company\u2019s global sponsorship marketing\/management strategy and execution including activations with the Olympic and Paralympic Games, FIFA […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/40979"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40979"}],"version-history":[{"count":1,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/40979\/revisions"}],"predecessor-version":[{"id":40980,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/40979\/revisions\/40980"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}