{"id":40967,"date":"2013-04-05T18:58:45","date_gmt":"2013-04-06T01:58:45","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=40967"},"modified":"2013-04-05T18:59:13","modified_gmt":"2013-04-06T01:59:13","slug":"bruce-beach-cuts-the-electric-cord","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=40967","title":{"rendered":"Bruce Beach Cuts The Electric Cord"},"content":{"rendered":"

\"Electric\"<\/a>After 13 years as the front man at Electric<\/a><\/strong>, CEO Bruce Beach<\/strong> is flipping the switch and exiting from the brand he co-founded with longtime friend Kip Arnette<\/strong>.<\/p>\n

\u201cI am incredibly proud of the brand\u2019s success and the work my team and I have accomplished since we first launched the Volt at the SIA snow show in March2000. It has been an incredible ride from the early start-up years, through the acquisition by Volcom, and eventually becoming acquired by PPR, now Kering\u201d, said Bruce Beach. \u201cI am equally proud of the recent brand reset the team and I have begun\u201d. . . \u201cI would like to thank my family and friends that have supported Electric since day one, and each and every one that has helped us build Electric into the iconic brand that it has become\u201d, continued Beach. \u201cI\u2019m confident that I\u2019m leaving Electric in the best possible position for future growth, with a core group of leaders in place and at a time that also works best for me. I\u2019m looking forward to watching Electric flourish in the coming months and years with the support of Kering, and I\u2019m very excited about writing the next chapter in my career.\u201d<\/p><\/blockquote>\n

Starting immediately current Electric Chief Commercial Officer Eric Crane<\/strong> will step in as CEO. For the official word from Electric, follow the jump.San Clemente, CA \u2013 Electric announces that Bruce Beach, co-founder and CEO of Electric, is stepping down after 13 years at the head of the company. As of today, Eric Crane, currently Electric\u2019s Chief Commercial Officer, will assume the role of CEO while Kip Arnette, Electric\u2019s co-founder, will remain Chief Design Officer for the brand.<\/p>\n

\u201cI am incredibly proud of the brand\u2019s success and the work my team and I have accomplished since we first launched the Volt at the SIA snow show in March2000. It has been an incredible ride from the early start-up years, through the acquisition by Volcom, and eventually becoming acquired by PPR, now Kering\u201d, said Bruce Beach. \u201cI am equally proud of the recent brand reset the team and I have begun\u201d.<\/p>\n

\u201cI would like to thank my family and friends that have supported Electric since day one, and each and every one that has helped us build Electric into the iconic brand that it has become\u201d, continued Beach. \u201cI\u2019m confident that I\u2019m leaving Electric in the best possible position for future growth, with a core group of leaders in place and at a time that also works best for me. I\u2019m looking forward to watching Electric flourish in the coming months and years with the support of Kering, and I\u2019m very excited about writing the next chapter in my career.\u201d<\/p>\n

\u201cI have great admiration and respect for Bruce and what he has achieved since the founding of the brand in 2000″ said Eric Crane. \u201cElectric has a lot of exciting projects going on in terms of both product and brand development as well as expansion of the brand overseas. I look forward to leading the teams through this next chapter to reach our goal to become a world-class premium accessories brand.\u201d<\/p>\n

Eric Crane started his career in graphic design and advertising in 1993 with a position with Arnette Optics. Having quickly earned recognition at Arnette within the action sports community, he joined the San Francisco based Astro Studios in 1998. In 2000, Eric partnered with Electric Visual Evolution to launch the brand by designing the identity, and maintained the brand\u2019s image until 2003. In 2002, Eric began work with California apparel giant Ocean Pacific and was appointed Op\u2019s SVP, Marketing and Creative Director in 2005. In 2007, Eric joined Nixon, Inc. as the brand\u2019s first Global Vice President of Product and Design, before coming back to Electric Visual in 2012 as Chief Commercial Officer. <\/p>\n

ABOUT ELECTRIC
\nElectric is a global, premium, sport and lifestyle accessory brand rooted in Southern California\u2019s rich action sports, music, art and customization culture. Electric\u2019s unrelenting approach to the elevation of style, quality and function in its products has earned the brand a renowned position. Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australia. Since 2011, electric is part of the Kering group*, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands (* PPR will become Kering, subject to approval at the Annual General Meeting on 18 June 2013).
\nFor more information, go to: www.electricvisual.com<\/p>\n","protected":false},"excerpt":{"rendered":"

After 13 years as the front man at Electric, CEO Bruce Beach is flipping the switch and exiting from the brand he co-founded with longtime friend Kip Arnette. \u201cI am incredibly proud of the brand\u2019s success and the work my team and I have accomplished since we first launched the Volt at the SIA snow […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/40967"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40967"}],"version-history":[{"count":1,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/40967\/revisions"}],"predecessor-version":[{"id":40968,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/40967\/revisions\/40968"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}