{"id":37913,"date":"2012-11-12T10:41:08","date_gmt":"2012-11-12T18:41:08","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=37913"},"modified":"2012-11-12T10:48:26","modified_gmt":"2012-11-12T18:48:26","slug":"welcome-to-paradis-burton-canada","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=37913","title":{"rendered":"Welcome To Paradis Burton Canada"},"content":{"rendered":"

\"Sebastien<\/a>Burton Snowboards<\/a><\/strong> is getting a little more serious about Canada with the hiring of former [drink of the colored cow] <\/strong>employee Sebastien Paradis<\/strong> as the company’s first General Manager for Burton Canada.<\/p>\n

\u201cCanada is so important for Burton and snowboarding in general, so it\u2019s exciting to step up our investments there in sales, marketing and retail support,\u201d said John Lacy, EVP of Product and North American Sales. \u201cSebastien is the ideal person to lead this effort as he brings an impressive combination of industry credibility and first-hand knowledge of the Canadian market. We\u2019re confident he will make great things happen for the brand and the sport in the region.\u201d<\/p><\/blockquote>\n

Burton is seriously getting on top of things lately. Follow the jump for the official word.Burton Expands Presence in Canada & Hires Sebastien Paradis to Lead the Charge<\/p>\n

BURLINGTON, VT (November 12, 2012) Burton Snowboards is excited to announce plans to increase its support of the brand and snowboarding in Canada by hiring Sebastien Paradis, who officially starts today as the company\u2019s first General Manager for Burton Canada. Sebastien is based in Montreal, Canada and will report directly to John Lacy, Burton\u2019s EVP of Product and North American Sales.<\/p>\n

\u201cCanada is so important for Burton and snowboarding in general, so it\u2019s exciting to step up our investments there in sales, marketing and retail support,\u201d said John Lacy, EVP of Product and North American Sales. \u201cSebastien is the ideal person to lead this effort as he brings an impressive combination of industry credibility and first-hand knowledge of the Canadian market. We\u2019re confident he will make great things happen for the brand and the sport in the region.\u201d<\/p>\n

Sebastien comes to Burton with a strong background in marketing andover 12 years of experience in the action sports industry. He spent the last seven years at Red Bull in key leadership positions, most recently as the Business Director of Eastern Canada. In this role, he developed and executed innovative programs to ensure the long-term growth of Red Bull in Canada. Prior to that, Sebastien was the Director of Athlete Marketing for Red Bull North America and was responsible for the overall development, strategy and execution of the brand\u2019s athlete program. Before his term at Red Bull, Sebastien was the Director ofSports Marketing at Oakley Canada where he implemented national sports marketing programs. <\/p>\n

Starting this week, Sebastien will collaborate with Burton Headquarters and its Canadian Director of Sales, Pierre Ricard, to evolve the strategic direction for sales and marketing in Canada. Together with Burton HQ, this team will implement programs that will build momentum for Burton and snowboarding in the Canadian market.<\/p>\n

\u201cAfter spending the last 12 years gaining experience with leading-edge brands across the North American market, I am thrilled to join the team at Burton Snowboards, an organization with a rich heritage of innovations across a year-round lifestyle that I am so passionate about,\u201d said Sebastien Paradis, GM of Burton Canada. \u201cI can’t wait to help lead, support and innovate in the Canadian market, a region that resonates so well with the Burton culture.\u201d<\/p>\n

\u201cIt\u2019s going to be a lot of fun taking our Canadian business to the next level under Seb\u2019s guidance,\u201d said Jake Burton, Founder and CEO of Burton Snowboards. \u201cHis experience in, and around our industry coupled with his passion for snowboarding will serve us all well.\u201d<\/p>\n

About Burton
\nIn 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs\/bags and accessories. Privately held and owned byJake and his wife, Burton President Donna Carpenter, Burton\u2019s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia and California. For more information, visit www.burton.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Burton Snowboards is getting a little more serious about Canada with the hiring of former [drink of the colored cow] employee Sebastien Paradis as the company’s first General Manager for Burton Canada. \u201cCanada is so important for Burton and snowboarding in general, so it\u2019s exciting to step up our investments there in sales, marketing and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/37913"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37913"}],"version-history":[{"count":4,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/37913\/revisions"}],"predecessor-version":[{"id":37918,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/37913\/revisions\/37918"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}