{"id":31117,"date":"2012-06-19T14:47:26","date_gmt":"2012-06-19T21:47:26","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=31117"},"modified":"2012-06-20T10:54:45","modified_gmt":"2012-06-20T17:54:45","slug":"mike-lawson-new-a2-brands-sales-manager","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=31117","title":{"rendered":"Mike Lawson New A2 Brands Sales Manager"},"content":{"rendered":"

\"Mike<\/a>Bonfire<\/a><\/strong>, Salomon<\/a><\/strong>, and Nakita<\/a><\/strong> have a new national sales manager and his name is Mike Lawson, formerly of Emerica<\/a><\/strong> and Altamont<\/a><\/strong>. He’ll be working out of the Amer Sports Portland Design Center.<\/p>\n

During his time at Sole Tech<\/a><\/strong> Lawson was instrumental in increasing sales, brand awareness, and developing key brand strategies. . . Brad Steward<\/strong>, VP of A2 brands says, \u201cMike is a huge add-in to our team. He\u2019s a solid business leader and has a clear understanding of the brands, sport, and culture. I am very pleased to have him on board.\u201d<\/p><\/blockquote>\n

Congrats Mr. Lawson! For the official word, follow the jump.AMER SPORTS WELCOMES MIKE LAWSON AS NATIONAL SALES MANAGER FOR A2 BRANDS<\/p>\n

Portland, OR (June 19, 2012): Amer Sports is pleased to announce that Mike Lawson has joined the team as the national sales manager of the A2 brands\u2014Bonfire, Salomon Snowboards, and Nikita. Lawson will operate out of Amer Sports Portland Design Center, located in Portland, Oregon.<\/p>\n

Lawson joins A2 from Southern California where he served as the national sales manager for Emerica and Altamont at Sole Technology. During his time at Sole Tech Lawson was instrumental in increasing sales, brand awareness, and developing key brand strategies. <\/p>\n

Brad Steward, VP of A2 brands commented, \u201cMike is a huge add-in to our team. He\u2019s a solid business leader and has a clear understanding of the brands, sport, and culture. I am very pleased to have him on board.\u201d<\/p>\n

As sales manager, Lawson is charged with the development and performance of all national sales activities for Bonfire, Salomon Snowboards, and Nikita. He will play a key role in the direction of the go-to market strategy and develop retail relationships that represent each brand\u2019s values as authentic rider-driven companies.<\/p>\n

\u201cI am truly excited about joining Bonfire, Salomon, and Nikita\u2019s incredible team of talent,\u201d said Lawson. \u201cAll the ingredients are there; brands that bleed quality, heritage, and performance, and a team who is passionate about what they do everyday.\u201d<\/p>\n

Lawson\u2019s background in action sports is tried and true\u2014during his 15-plus years of experience, he has held numerous industry positions in retail, product development, inside and outside sales, and sales management. His most recent experience within the footwear and apparel business will bring new insight, direction, and invaluable assets to the A2 team.<\/p>\n

Bonfire Snowboarding has been handcrafting quality-riding gear for nearly a quarter century at the base of the Cascade Mountain Range. In an industry filled with uniformity, we pride ourselves on being unique. Our product is finely tuned for you\u2014built to withstand winter\u2019s danger and its delight, and always Tailored To Destroy. <\/p>\n

www.bonfiresnowboarding.com<\/p>\n

Salomon Snowboards has been building and designing innovative snowboards, boots and bindings since 1995 from Annecy, France with marketing headquarters in Portland, Oregon. We challenge the status quo, push boundaries, and critically damage preconceived notions of what riding gear can be. Ride It For Real, Get Loose and once and for all \u2014 Slay Boredom.
\nwww.salomonsnowboard.com<\/p>\n

Nikita is an Icelandic clothing brand, founded by its head designer Heida Birgisdottir and friends in a tiny skate\/streetwear store in Reykjavik 10 years ago. Nikita\u2019s headquarters and flagship store are Reykjavik\/ Iceland but the clothing is available in around 1500 cool stores in 30 countries, and through some online dealers as well.<\/p>\n

www.nikitaclothing.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Bonfire, Salomon, and Nakita have a new national sales manager and his name is Mike Lawson, formerly of Emerica and Altamont. He’ll be working out of the Amer Sports Portland Design Center. During his time at Sole Tech Lawson was instrumental in increasing sales, brand awareness, and developing key brand strategies. . . Brad Steward, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/31117"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31117"}],"version-history":[{"count":2,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/31117\/revisions"}],"predecessor-version":[{"id":31119,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/31117\/revisions\/31119"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}