{"id":30395,"date":"2012-05-03T09:14:14","date_gmt":"2012-05-03T16:14:14","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=30395"},"modified":"2012-05-03T09:24:12","modified_gmt":"2012-05-03T16:24:12","slug":"google-marks-200-million-more-for-channels","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=30395","title":{"rendered":"Google Marks $200 Million More For Channels"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/05\/youtube_logo.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/05\/youtube_logo.jpg','popup','width=513,height=187,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/05\/youtube_logo-tm.jpg\" height=\"72\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Youtube Logo\" \/><\/a>Remember those <strong><a href=\"http:\/\/www.boardistan.com\/index.php?s=youtube+channels\" target=\"_blank\">Youtube special content channels<\/a><\/strong> that launched in January 2012 with $100 million from Google? <strong><a href=\"http:\/\/www.youtube.com\/ridechannel\" target=\"_blank\">Tony Hawk&#8217;s Ride Channel<\/a><\/strong>, <strong><a href=\"http:\/\/www.youtube.com\/networka\" target=\"_blank\">Network_A<\/a><\/strong>, <strong><a href=\"http:\/\/www.youtube.com\/allisports\" target=\"_blank\">Alli Sports<\/a><\/strong>? Etc. . .<\/p>\n<p>Well, now, according to a story on <strong><a href=\"http:\/\/news.yahoo.com\/youtube-promotes-channels-pledges-200-mil-ads-051714782.html\" target=\"_blank\">Yahoo News<\/a><\/strong>, Google is promising to spend $200 million more to market those channels in hopes of getting a little more traffic that they can sell to other advertisers.<\/p>\n<blockquote><p><strong>Robert Kyncl<\/strong>, YouTube&#8217;s global head of content, pledged that YouTube will spend more than $200 million to market the channels across Google and its advertising network. After years of relying largely on user-created videos, YouTube has increasingly focused on partnering with premium content providers to lure audiences for longer viewings and attract advertisers with higher quality videos.<\/p><\/blockquote>\n<p>If Google is only going to promote the channels on &#8220;Google and it&#8217;s advertising network&#8221; it would appear that what Kyncl use of the word &#8220;spend&#8221; is a little disingenuous as running ads on its own network technically doesn&#8217;t cost Google anything. But it makes a great headline.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/news.yahoo.com\/youtube-promotes-channels-pledges-200-mil-ads-051714782.html\" target=\"_blank\">Yahoo News<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember those Youtube special content channels that launched in January 2012 with $100 million from Google? Tony Hawk&#8217;s Ride Channel, Network_A, Alli Sports? Etc. . . Well, now, according to a story on Yahoo News, Google is promising to spend $200 million more to market those channels in hopes of getting a little more traffic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/30395"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30395"}],"version-history":[{"count":5,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/30395\/revisions"}],"predecessor-version":[{"id":30400,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/30395\/revisions\/30400"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}