{"id":28310,"date":"2012-02-07T15:07:42","date_gmt":"2012-02-07T23:07:42","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=28310"},"modified":"2012-02-07T15:07:51","modified_gmt":"2012-02-07T23:07:51","slug":"snow-resort-economics-via-the-atlantic","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=28310","title":{"rendered":"Snow Resort Economics Via The Atlantic"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/02\/vail-village-fractional-residence-ownership-pricing.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/02\/vail-village-fractional-residence-ownership-pricing.jpg','popup','width=720,height=350,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/02\/vail-village-fractional-residence-ownership-pricing-tm.jpg\" height=\"97\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Vail-Village-Fractional-Residence-Ownership-Pricing\" \/><\/a>According to <strong>Derek Thompso<\/strong>n story in <strong><em><a href=\"http:\/\/www.theatlantic.com\/business\/archive\/2012\/02\/no-business-like-snow-business-the-economics-of-the-largest-ski-resorts\/252180\/\" target=\"_blank\">The Atlantic<\/a><\/em><\/strong> <strong><a href=\"http:\/\/www.vail.com\/\" target=\"_blank\">Vail Mountain&#8217;s<\/a><\/strong> revenue isn&#8217;t down at all this year. While we find that pretty hard to believe <strong><a href=\"http:\/\/www.vailresorts.com\/\" target=\"_blank\">Vail Resorts<\/a><\/strong> CEO <strong>Robert A. Katz<\/strong> says that&#8217;s exactly how it is this year and that the reason revenue is not down is because Vail has made their business about much more than snowfall.<\/p>\n<blockquote><p>Vail and Whistler hedge against bad snow by turning skiers into members. &#8220;Just under 40 percent of our lift tickets come from season passes sold before the ski season begins,&#8221; Katz told me. For just under $700, skiers can buy the Vail Epic Pass, which offers total access to all six Vail Resort mountains.<\/p><\/blockquote>\n<p>In other words, Vail gets people to give them money ahead of time and then when no snow comes the resort doesn&#8217;t have to worry about it because they already got paid. Genius. And, since people have already paid they&#8217;re more likely to come stay in hotels and eat resort food even though the snow sucks. And that is reportedly good snow farming. . . or something. For the rest of the story, follow the jump.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.theatlantic.com\/business\/archive\/2012\/02\/no-business-like-snow-business-the-economics-of-the-largest-ski-resorts\/252180\/\" target=\"_blank\">The Atlantic<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Derek Thompson story in The Atlantic Vail Mountain&#8217;s revenue isn&#8217;t down at all this year. While we find that pretty hard to believe Vail Resorts CEO Robert A. Katz says that&#8217;s exactly how it is this year and that the reason revenue is not down is because Vail has made their business about [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[14,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/28310"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28310"}],"version-history":[{"count":2,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/28310\/revisions"}],"predecessor-version":[{"id":28312,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/28310\/revisions\/28312"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}