{"id":27254,"date":"2011-12-19T10:08:13","date_gmt":"2011-12-19T18:08:13","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=27254"},"modified":"2011-12-19T10:11:56","modified_gmt":"2011-12-19T18:11:56","slug":"nbc-sports-slurps-up-some-red-bull","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=27254","title":{"rendered":"NBC Sports Slurps Up Some Red Bull"},"content":{"rendered":"

\"Redbull<\/a>Thanks to a new deal between NBC Sports Group’s<\/a><\/strong> Alli<\/a><\/strong> and Red Bull Media House<\/a><\/strong> we’re all one step closer to our sponsored, logo’d, caffeinated Idiocracy<\/a><\/em><\/strong> future. The partnership will launch a series of advertainment on NBC’s new 24-hour sports network.<\/p>\n

The Red Bull Signature Series will include the most progressive and innovative snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events, showcased on custom courses from the inspiration of the athletes themselves. The series features some of Red Bull’s top events including X-Fighters, Supernatural, Crashed Ice, Dream Line, Rampage and Cold Rush and other third party action sports competitions (see below for details on shows). The Red Bull Signature Series kicks off on NBC with Crashed Ice on Saturday, January 21.<\/p><\/blockquote>\n

Just more sad proof that the future of mainstream action sports content is advertising. Luckily, this will all be on cable where no one will see it. Follow the jump for the official info.NEW YORK, NY, Dec 19, 2011 — The NBC Sports Group, and its action sports arm Alli, and Red Bull Media House announced today a long-term partnership for the development of a new property, the Red Bull Signature Series. The strategic endeavor will bring 35 hours of jaw-dropping and one-of-a-kind action sports programming to NBC and the NBC Sports Network starting in January 2012.<\/p>\n

The Red Bull Signature Series will include the most progressive and innovative snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events, showcased on custom courses from the inspiration of the athletes themselves. The series features some of Red Bull’s top events including X-Fighters, Supernatural, Crashed Ice, Dream Line, Rampage and Cold Rush and other third party action sports competitions (see below for details on shows). The Red Bull Signature Series kicks off on NBC with Crashed Ice on Saturday, January 21. For more information, visit www.redbullsignatureseries.com .<\/p>\n

“We look forward to partnering with the NBC Sports Group to expand their footprint in sports and deliver unique competition programming that you don’t see every day,” said Werner Brell, Managing Director, Red Bull Media House North America.<\/p>\n

In conjunction with Alli Sports, a division of the NBC Sports Group, the Red Bull Signature Series will offer brands fully integrated sponsorship packages, including on-the-ground, on-air enhancements, commercial units and authentic combinations across its network and digital platforms. With the goal of pure sport progression, the new series will provide an event and media platform with more than 20 global events spread throughout the year, monthly programming on NBC and NBC Sports Network, and multiple digital and social extensions.<\/p>\n

“This partnership is an amazing opportunity to create a new global property with a terrific brand in Red Bull, who already produces premium events and world class content,” said Alli Sports President Wade Martin. “The Red Bull Signature Series has amazing growth potential and provides a tremendous opportunity for other brands to be part of some of the world’s most unique sporting events with the NBC Sports Group and Red Bull Media House.”<\/p>\n

Red Bull has created captivating athlete and sports content for nearly 25 years, and the relationship with the NBC Sports Group and Alli provides the ability to further reach mainstream audiences around the world.<\/p>\n

“Red Bull Media House is a creator of spectacular and unique content in the action sports genre,” said Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures. “We could not be more excited to be bringing this creativity to the NBC Sports Group family of networks.”<\/p>\n

The Red Bull Signature Series will feature 20 hours of programming on NBC and 15 hours on NBC Sports Network each year over the course of the partnership. For additional information, visit www.redbullsignatureseries.com .<\/p>\n

Red Bull Signature Series programming highlights to include:<\/p>\n

— Red Bull X-Fighters: The world’s best freestyle motocross riders
\ntravel the globe to compete in the premiere FMX series in front of
\nthousands of fans at some of the most iconic locations on the planet.
\n— Red Bull Rampage: The creative, unrestricted ethos of free-ride
\nmountain biking comes to the contest arena while staying true to the
\nsport’s core ideals. Poised on a sandstone ridge in the brutal
\nlandscape near Virgin, Utah, riders choose whatever line they dare
\nbetween an established start gate and the finish line 1,500ft (500m)
\nbelow. Exactly what happens between those two points will be
\nlegendary.
\n— Red Bull Supernatural: The brainchild of snowboarding icon Travis
\nRice, the event is a first-of-its-kind backcountry competition
\ndesigned to showcase the skills of the best all-around riders on the
\nplanet. Over 100 man-made features have been built on the slope over
\nsummer, so that once snow falls, a series of tree-line features, jumps
\nand drops will emerge creating the ultimate backcountry run.
\n— Red Bull Crashed Ice World Championship: A combination of ice hockey,
\ndownhill skating and boarder-cross, the official Ice Cross Downhill
\nWorld Championship brings the toughest, fastest ice cross downhill
\nracers from around the world to race through an unforgiving, gritty,
\nfreezing downhill ice canal course full of mind-and-body-bending
\ntwists, turns and chutes. The rules are simple: Four athletes line up
\nat the start, duke it out shoulder to shoulder and the first across
\nthe finish line wins.
\n— Red Bull Dream Line: 16 of the world’s best BMX dirt riders meet at
\nAnthony Napolitan’s private training facility in Minnesota, riding an
\nun-restricted trails-style course that sends riders to the skies and
\nback down again.
\n— Red Bull Cold Rush: The invitation-only event returns for year two at
\nits stateside home of Silverton Mountain in Colorado, North America’s
\nhighest and steepest ski area. Only accessible via helicopter or
\nhiking, the high-alpine bowls, chutes and cliffs are home to the
\nthree-day competition. Comprised of three disciplines — Big Mountain,
\nCliffs, and Slopestyle — the peer-judged event will determine the
\nbest all-around backcountry skier.<\/p>\n

NBC Sports Group When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24\/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, French Open, Tour de France and The Kentucky Derby, Preakness and Belmont Stakes.<\/p>\n

Red Bull Media House Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform. For more information, go to www.redbullmediahouse.com .<\/p>\n","protected":false},"excerpt":{"rendered":"

Thanks to a new deal between NBC Sports Group’s Alli and Red Bull Media House we’re all one step closer to our sponsored, logo’d, caffeinated Idiocracy future. The partnership will launch a series of advertainment on NBC’s new 24-hour sports network. The Red Bull Signature Series will include the most progressive and innovative snowboarding, mountain […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/27254"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27254"}],"version-history":[{"count":4,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/27254\/revisions"}],"predecessor-version":[{"id":27258,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/27254\/revisions\/27258"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}