{"id":2141,"date":"2008-10-15T07:47:54","date_gmt":"2008-10-15T14:47:54","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=2141"},"modified":"2008-10-15T07:47:54","modified_gmt":"2008-10-15T14:47:54","slug":"where-the-bloody-hell-is-mambo","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=2141","title":{"rendered":"Where The Bloody Hell Is Mambo?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/10\/mambo.jpg\" width=\"430\" height=\"225\" alt=\"MAMBO.jpg\" \/><\/p>\n<p>Beat-down Australian clothing brand <strong><a href=\"http:\/\/www.mambo.com.au\/\" target=\"_blank\">Mambo<\/a><\/strong> is apparently hoping to relaunch itself back into the world of authentic surf with the help of <strong>Taj Burrow&#8217;s<\/strong> ex-girlfriend <a href=\"http:\/\/www.boardistan.com\/?p=336\" target=\"_blank\"><strong>Cheyenne Tozzi<\/strong><\/a> and professional surfer <strong>Dayyan Neve<\/strong>, according to a story in <strong><em><a href=\"http:\/\/business.smh.com.au\/business\/mambo-battles-to-banish-the-trendy-uncle-20081015-51nb.html\" target=\"_blank\">Business Day<\/a><\/em><\/strong> .<\/p>\n<blockquote>\n<p><strong>Angus Kingsmill<\/strong>, who is part of a consortium that bought the brand in January, said the loud shirts that made the brand famous &#8211; but also contributed to it falling off the radar for trendy teens &#8211; would not make a comeback, though a modern incarnation of its farting dog T-shirt would. &#8220;We have to modernise the elements of music, art and humour but not walk away from them, as they are what made it great,&#8221; he said.<\/p>\n<\/blockquote>\n<p>Sadly, the history of dead surf brand reanimation is loaded with mutilated corpses. <strong>Keith Curtain<\/strong>, publisher of the magazine <strong><em><a href=\"http:\/\/www.australiansurf.biz\/\" target=\"_blank\">Australian Surf Business<\/a><\/em><\/strong>, is right when he says that &#8220;the future success for Mambo will be rebuilding relationships with surf shops, door-by-door, brick-by-brick, sale-by-sale.&#8221; But the truth is it probably never will never make it back.<\/p>\n<p><strong>[Link: <a href=\"http:\/\/business.smh.com.au\/business\/mambo-battles-to-banish-the-trendy-uncle-20081015-51nb.html\" target=\"_blank\">Business Day<\/a>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beat-down Australian clothing brand Mambo is apparently hoping to relaunch itself back into the world of authentic surf with the help of Taj Burrow&#8217;s ex-girlfriend Cheyenne Tozzi and professional surfer Dayyan Neve, according to a story in Business Day . Angus Kingsmill, who is part of a consortium that bought the brand in January, said [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/2141"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2141"}],"version-history":[{"count":0,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/2141\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}