{"id":21094,"date":"2011-01-21T08:53:07","date_gmt":"2011-01-21T16:53:07","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=21094"},"modified":"2011-01-21T22:02:39","modified_gmt":"2011-01-22T06:02:39","slug":"chris-cole-beyond-the-zero","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=21094","title":{"rendered":"Chris Cole Beyond The Zero"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/01\/cole_thomas.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/01\/cole_thomas.jpg','popup','width=557,height=415,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/01\/cole_thomas-tm.jpg\" height=\"149\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Cole Thomas\" \/><\/a>When we heard first heart that <strong>Chris Cole<\/strong> was leaving <strong><a href=\"http:\/\/www.fallenfootwear.com\/\" target=\"_blank\">Fallen Footwear<\/a><\/strong> for <strong><a href=\"http:\/\/www.dcshoes.com\/\" target=\"_blank\">DC Shoes<\/a><\/strong> we were a little confused. Sure, there would be the increased paycheck, the increased promotion and pop-cultural visibility, but what about <strong>Jamie Thomas<\/strong>?<\/p>\n<p>How could Chris Cole do that to his longtime friend and boss? More importantly, how could Thomas let him go? After reading the recent <strong><a href=\"http:\/\/zeroskateboards.com\/products\/sp11\/index.html\" target=\"_blank\">Zero Skateboards<\/a><\/strong> press release about how Chris Cole has become a &#8220;shareholder&#8221; it all makes sense.<\/p>\n<blockquote><p>&#8220;Cole&#8217;s loyalty and support have been an integral part of Zero&#8217;s success for the past decade. I&#8217;ve always included him in important decisions and brand direction, so it&#8217;s exciting to know that we&#8217;ll get to work together for the life of the brand. I couldn&#8217;t imagine a better partner,&#8221; says Jamie Thomas, founder and president of Zero Skateboards and <strong><a href=\"http:\/\/www.blackboxdist.com\/\" target=\"_blank\">Black Box Distribution<\/a><\/strong>.<\/p><\/blockquote>\n<p>We knew Jamie Thomas would figure out a way to get a piece of Cole&#8217;s DC cash.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.blackboxdist.com\/\" target=\"_blank\">Blackbox<\/a><\/strong><strong> via <\/strong><strong><a href=\"http:\/\/www.thrashermagazine.com\/articles\/trash\/cole-partners-with-zero\/\" target=\"_blank\">ThrasherMag<\/a><\/strong><strong>]<\/strong><\/p>\n<p><!--more--><br \/>\n<a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/01\/610coleZero-release.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/01\/610coleZero-release.jpg','popup','width=610,height=1625,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/01\/610coleZero-release-tm.jpg\" height=\"1145\" width=\"430\" border=\"1\" hspace=\"4\" vspace=\"4\" alt=\"610Colezero-Release\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we heard first heart that Chris Cole was leaving Fallen Footwear for DC Shoes we were a little confused. Sure, there would be the increased paycheck, the increased promotion and pop-cultural visibility, but what about Jamie Thomas? How could Chris Cole do that to his longtime friend and boss? More importantly, how could Thomas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/21094"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21094"}],"version-history":[{"count":4,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/21094\/revisions"}],"predecessor-version":[{"id":21116,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/21094\/revisions\/21116"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}