{"id":21008,"date":"2011-01-19T09:03:19","date_gmt":"2011-01-19T17:03:19","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=21008"},"modified":"2011-01-19T14:02:20","modified_gmt":"2011-01-19T22:02:20","slug":"thalia-surf-shops-big-mlk-blunder","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=21008","title":{"rendered":"Thalia Surf Shop&#8217;s Big MLK Blunder"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/01\/mlk_sale_thalia_surf_shop_king-thumb-640xauto-2001.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/01\/mlk_sale_thalia_surf_shop_king-thumb-640xauto-2001.jpg','popup','width=640,height=400,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/01\/mlk_sale_thalia_surf_shop_king-thumb-640xauto-2001-tm.jpg\" height=\"125\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Mlk Sale Thalia Surf Shop King-Thumb-640Xauto-2001\" \/><\/a>Laguna Beach, California&#8217;s <strong><a href=\"http:\/\/www.thaliasurf.com\/\" target=\"_blank\">Thalia Surf Shop<\/a><\/strong> scored a perfect viral 10 with their &#8220;20% Off all Black items&#8221; <strong>Martin Luther King, Jr. Day<\/strong> sale featuring the civil rights leader in a wetsuit carrying a surfboard, according to stories on media outlets around the world.<\/p>\n<p>The shop even got a reprimand from the President of the <strong><a href=\"http:\/\/laurbanroundtable.typepad.com\/\" target=\"_blank\">Los Angeles Urban Policy Roundtable<\/a><\/strong>, <strong>Earl Ofari Hutchinson<\/strong>.<\/p>\n<blockquote><p>&#8220;This cheap attempt on the part of a business to make money off of Dr. King continues the pattern of disrespect and ignorance of and that far too many businesses and business owners have for the monumental work of Dr. King.&#8221; . . Hutchinson demanded the surf shop stop the MLK sale and provide a public apology.<\/p><\/blockquote>\n<p>Thalia owner <strong>Nick Cocores<\/strong> says he meant no harm by the email, according to <strong><a href=\"http:\/\/abclocal.go.com\/kabc\/story?section=news\/local\/orange_county&amp;id=7906292\" target=\"_blank\">KABC.com<\/a><\/strong>.<\/p>\n<blockquote><p>&#8220;In no way did we intend to hurt or offend anyone,&#8221; Cocores said. &#8220;For those that took offense or disrespect, we truly are sorry. We took down the ad for our sale to hopefully calm the waters and in the future will be more careful in our selection of promotions.&#8221;<\/p><\/blockquote>\n<p><strong><a href=\"http:\/\/site.thaliasurf.com\/blog\/ebb-and-flow\/respect-image-apology\/\" target=\"_blank\">Click here<\/a><\/strong> to read <strong><a href=\"http:\/\/site.thaliasurf.com\/blog\/ebb-and-flow\/respect-image-apology\/\" target=\"_blank\">Cocores&#8217; apology<\/a><\/strong> <span style=\"text-decoration:line-through;\">got so much traffic that they had to remove their entire blog from the website as well<\/span>. [Our link was wrong. Thanks to a <strong><a href=\"http:\/\/www.boardistan.com\/?p=21008#comments\" target=\"_blank\">kind commenter <\/a><\/strong>for pointing out our assumptive error.]<\/p>\n<p>Leave it to a bunch of peace loving hippies from Laguna Beach to misread the national holiday completely. Follow the jump for the evening news video.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/abclocal.go.com\/kabc\/story?section=news\/local\/orange_county&amp;id=7906292\" target=\"_blank\">KABC<\/a><\/strong><strong>, <\/strong><strong><a href=\"http:\/\/www.ocregister.com\/news\/shop-284622-sale-king.html\" target=\"_blank\">OC Register<\/a><\/strong><strong>, <\/strong><strong><a href=\"http:\/\/www.nydailynews.com\/news\/national\/2011\/01\/18\/2011-01-18_martin_luther_king_jrs_superimposed_head_on_ad_touting_discount_on_black_product.html\" target=\"_blank\">New York Daily News<\/a><\/strong>, <strong><a href=\"http:\/\/colorlines.com\/archives\/2011\/01\/quick_last_chance_for_20_off_black_items_in_mlk_day_sale.html\" target=\"_blank\">Colorlines<\/a><\/strong>, and <strong><a href=\"http:\/\/www.mercurynews.com\/news\/ci_17136075?nclick_check=1\" target=\"_blank\">San Jose Mercury News<\/a><\/strong><strong>]<\/strong><br \/>\n<!--more--><object id=\"otvPlayer\" width=\"400\" height=\"268\"><param name=\"movie\" value=\"http:\/\/cdn.abclocal.go.com\/static\/flash\/embeddedPlayer\/swf\/otvEmLoader.swf?version=&#038;station=kabc&#038;section=&#038;mediaId=7906304&#038;cdnRoot=http:\/\/cdn.abclocal.go.com&#038;webRoot=http:\/\/abclocal.go.com&#038;configPath=\/util\/&#038;site=\" ><\/param><param name=\"allowScriptAccess\" value=\"always\"><\/param><param name=\"allowNetworking\" value=\"all\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><embed id=\"otvPlayer\" width=\"400\" height=\"268\" type=\"application\/x-shockwave-flash\"\tallowscriptaccess=\"always\" allownetworking=\"all\" allowfullscreen=\"true\"\tsrc=\"http:\/\/cdn.abclocal.go.com\/static\/flash\/embeddedPlayer\/swf\/otvEmLoader.swf?version=&#038;station=kabc&#038;section=&#038;mediaId=7906304&#038;cdnRoot=http:\/\/cdn.abclocal.go.com&#038;webRoot=http:\/\/abclocal.go.com&#038;configPath=\/util\/&#038;site=\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laguna Beach, California&#8217;s Thalia Surf Shop scored a perfect viral 10 with their &#8220;20% Off all Black items&#8221; Martin Luther King, Jr. Day sale featuring the civil rights leader in a wetsuit carrying a surfboard, according to stories on media outlets around the world. The shop even got a reprimand from the President of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[16,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/21008"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21008"}],"version-history":[{"count":11,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/21008\/revisions"}],"predecessor-version":[{"id":21035,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/21008\/revisions\/21035"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}