{"id":19137,"date":"2010-10-28T14:00:29","date_gmt":"2010-10-28T21:00:29","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=19137"},"modified":"2010-10-28T14:13:57","modified_gmt":"2010-10-28T21:13:57","slug":"action-print-advertising-on-the-rebound","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=19137","title":{"rendered":"Action Print Advertising On The Rebound?"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/04\/MPA_logo.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/04\/MPA_logo.jpg','popup','width=78,height=98,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/10\/MPA_logo-tm.jpg\" height=\"125\" width=\"100\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Mpa Logo\" \/><\/a>According to a report released by the <strong><a href=\"http:\/\/www.magazine.org\/advertising\/revenue\/by_ad_category\/pib-3q-2010.aspx\" target=\"_blank\">Magazine Publishers of America<\/a><\/strong> magazine advertising pages during the third quarter (July to September 2010) were up 3.6 percent over the same period last year. The biggest gains were in the retail category where pages were up 7.2 percent and revenue was up 13.1 percent.<br \/>\n<strong><a href=\"http:\/\/www.boardistan.com\/index.php?s=magazine+publishers+of+america\" target=\"_blank\">As we do most quarters<\/a><\/strong> we&#8217;ve checked in with the only action sports magazines followed in the <strong>Publisher Information Bureau<\/strong> (<strong><a href=\"http:\/\/www.bonniercorp.com\/\" target=\"_blank\">Bonnier Corporation&#8217;s<\/a><\/strong> <strong>Transworld Media<\/strong>) and see that things are mostly looking up. In fact Q3 looked great for all the titles aside from Skateboarding and Wakeboarding:<\/p>\n<pre>                            2010     2009   % Change\nTRANSWORLD SNOWBOARDING   221.34   173.67   27.45\nTRANSWORLD MOTOCROSS      256.26   220.08   16.44\nTRANSWORLD SURF           278.42   244.34   13.95\nRIDE BMX                  152.59   148.36    2.85\nTRANSWORLD SKATEBOARDING  296.04   337.05  -12.17\nWAKEBOARDING               93.67   116.83  -19.82\n<\/pre>\n<p>Maybe those <a href=\"http:\/\/www.bonniercorp.com\/news\/transworld-snowboarding-launches-the-first-action-sports-title-for-the-ipad-1000085835.html\" target=\"_blank\">iPad magazine apps<\/a> were just digital overkill. To see how the rest of the magazine world stacked up <a href=\"http:\/\/www.magazine.org\/advertising\/revenue\/by_ad_category\/pib-3q-2010.aspx\" target=\"_blank\">click here<\/a>.<\/p>\n<p>[Link: <a href=\"http:\/\/www.magazine.org\/advertising\/revenue\/by_ad_category\/pib-3q-2010.aspx\" target=\"_blank\">Magazine Publisher of America<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a report released by the Magazine Publishers of America magazine advertising pages during the third quarter (July to September 2010) were up 3.6 percent over the same period last year. The biggest gains were in the retail category where pages were up 7.2 percent and revenue was up 13.1 percent. As we do [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,3,4,6,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/19137"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19137"}],"version-history":[{"count":3,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/19137\/revisions"}],"predecessor-version":[{"id":19140,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/19137\/revisions\/19140"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}