{"id":15302,"date":"2010-04-06T08:13:24","date_gmt":"2010-04-06T15:13:24","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=15302"},"modified":"2010-04-06T08:15:31","modified_gmt":"2010-04-06T15:15:31","slug":"santa-cruzs-paradise-surf-goes-online-only","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=15302","title":{"rendered":"Santa Cruz&#8217;s Paradise Surf Goes Online Only"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/04\/pss-open023_sm.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/04\/pss-open023_sm.jpg','popup','width=226,height=157,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/04\/pss-open023_sm-tm.jpg\" height=\"138\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Pss-Open023 Sm\" \/><\/a>Santa Cruz, California&#8217;s <strong><a href=\"http:\/\/www.paradisesurf.com\/\" target=\"_blank\">Paradise Surf Shop<\/a><\/strong> opened in 1997 with what was a bit of a new idea for surf shops: it was a core surf shop for active women owned by women. And for the last 13 years it has been just that. But on March 28, 2010 Paradise Surf closed it&#8217;s brick and mortar shop and will live only online, according to a story in the <strong><em><a href=\"http:\/\/www.santacruzsentinel.com\/localnews\/ci_14827621\" target=\"_blank\">Santa Cruz Sentinel<\/a><\/em><\/strong>.<\/p>\n<blockquote><p><strong>Anna Macken<\/strong>, who bought Paradise Surf Shop in 2008, closed March 28 &#8220;with mixed feelings,&#8221; citing &#8220;shifts in our lives&#8221; as the reason, according to an e-mail she sent to customers. She is still selling surf gear for women at <strong><a href=\"http:\/\/www.paradisesurf.com\/\" target=\"_blank\">Paradise Surf&#8217;s Web site<\/a><\/strong>, reasoning an online store could be easier for busy people to navigate. . . &#8220;We believe it is absolutely possible to continue fostering our community of women who surf, even if the physical store we used as a hub no longer bears our name,&#8221; her e-mail said.<\/p><\/blockquote>\n<p>Sad to see another good shop go, but we hear the future is digital.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.santacruzsentinel.com\/localnews\/ci_14827621\" target=\"_blank\">Santa Cruz Sentinel<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Santa Cruz, California&#8217;s Paradise Surf Shop opened in 1997 with what was a bit of a new idea for surf shops: it was a core surf shop for active women owned by women. And for the last 13 years it has been just that. But on March 28, 2010 Paradise Surf closed it&#8217;s brick and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[16,6,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/15302"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15302"}],"version-history":[{"count":2,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/15302\/revisions"}],"predecessor-version":[{"id":15304,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/15302\/revisions\/15304"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}