{"id":10169,"date":"2009-09-01T08:52:52","date_gmt":"2009-09-01T15:52:52","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=10169"},"modified":"2009-09-01T08:52:57","modified_gmt":"2009-09-01T15:52:57","slug":"backcountry-coms-ugc-philosophy","status":"publish","type":"post","link":"https:\/\/www.boardistan.com\/?p=10169","title":{"rendered":"Backcountry.com&#8217;s UGC Philosophy"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/09\/logo-1.gif\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/09\/logo-1.gif','popup','width=228,height=65,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/09\/logo-1-tm.jpg\" height=\"57\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Logo-1\" \/><\/a><strong><a href=\"http:\/\/www.backcountry.com\/\" target=\"_blank\">Backcountry.com&#8217;s<\/a><\/strong><strong> <\/strong>President<strong> John Bresee<\/strong> discusses user generated content and how his company has been able to leverage all those free worker bees into increased sales, in an interview with <strong><em><a href=\"http:\/\/www.businessweek.com\/smallbiz\/content\/aug2009\/sb20090831_392103.htm\" target=\"_blank\">BusinessWeek<\/a><\/em><\/strong>.<\/p>\n<blockquote><p>Our belief is that user content should exist to directly support the products we sell. So we don&#8217;t have a video area where people can upload videos of people snowboarding. We don&#8217;t have any authority in the world of snowboard videos, but we do have some authority in that we&#8217;re good at selecting products for snowboarding. So that&#8217;s where the content goes\u2014right on the product description pages.<\/p><\/blockquote>\n<p>Not exactly a new idea, but it appears to be working for them.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.businessweek.com\/smallbiz\/content\/aug2009\/sb20090831_392103.htm\" target=\"_blank\">BusinessWeek<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Backcountry.com&#8217;s President John Bresee discusses user generated content and how his company has been able to leverage all those free worker bees into increased sales, in an interview with BusinessWeek. Our belief is that user content should exist to directly support the products we sell. So we don&#8217;t have a video area where people can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[16,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/10169"}],"collection":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10169"}],"version-history":[{"count":1,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/10169\/revisions"}],"predecessor-version":[{"id":10170,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/10169\/revisions\/10170"}],"wp:attachment":[{"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}