Rocco Back In Skateboarding For 90s Redo

by The Editors on March 26, 2024

So the 90s really are back. Are we sure we want to do this all over again?

According to a post to Venice, California based Sidewalk Skateboard Distribution’s Instagram, Steve Rocco, founder of World Industries, Big Brother Magazine, et. al. is officially back in skateboarding. (Click the image for all the details.)

Here’s how he explains it:

After flooding the market with worthless cartoon characters, I sold the company and walked away, believing my mission was accomplished. It has, however, come to my attention that skateboarding is still alive. But Barely. . . Therefore, I would like to announce that I am joining Sidewalk Distribution to finish off skateboarding once and for all. Then everyone can rest and enjoy their lives once again.

Is it the return of big pants that go him re-interested? Or does he just have money to burn. On that note: Mr. Rocco if you’d like to pay way too much for a pristine set of years 1-4 of Big Brother, please hit us up. We’d like to buy a new Duffy Boat.

[Link: Sidewalk Skateboard Distribution]

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Roark Jumps On Dead Artist Bandwagon

by The Editors on March 26, 2024

We’ve said it before, but when it comes to doing contracts with artists, and designing products with them, it seems many brands find it’s easier to get deals done when the artist is dead. Roark seems to agree as they’ve launched a new collection of clothing featuring the art of Jean-Michel Basquiat, who sadly died at 27 (he’s in the club) from a heroin overdose on August 12, 1988.

“It’s beyond special to present this collection inspired by the art of Jean-Michel Basquiat and share it with Roark fans,” said Roark Founder Ryan Hitzel, “We explore the merger of rhythm and flow with his iconic symbolism, raw creativity and challenging of the status quo. We find the best version of ourselves in that state of mind, whether we’re surfing, running or adventuring through the world.”

Obviously the collection looks great. As it did when Billabong did the same thing in 2018. For a complete overview, please visit Roark’s website . . . which we’re assuming is on the Internet somewhere.

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George Carpenter Shares His Spine Story

by The Editors on March 14, 2024

George Carpenter, son of Burton Snowboards founders Jake and Donna Carpenter has shared his spine surgery story publically for the first time on Instagram. Here’s what he said:

On July 27th, 2023, I underwent an emergency surgery to remove a benign tumor that was within my spinal cord at the T-4 level. Until a week before this surgery, I had been unaware to the presence of the tumor. And we’ll never know why or how it got there. If I had left the tumor alone, I would have been paralyzed in a matter of months. . . Post-surgery, I was left with incomplete paralysis, with very little sensation and no movement below my nipples. Since then, I have regained some function and sensation. I’m living in Denver with my girlfriend Jamie and doing intensive rehab at Craig hospital, one of the best spinal cord injury facilities in the world. . . While I tend to deal with hardships privately, at this point it feels good to share. Much love!

For the rest of the story and continuing updates please check George’s posts on Caring Bridge.

[Link: Instagram.com]

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Salba Pool Cleaning Service Up on CBS

by The Editors on March 14, 2024

You know the Screaming Lord Salba drill. Find the pools, clean them, skate them. Move on. Watch through because this may include the best “reporter tries skateboarding” footage ever seen thanks to CBS Evening News.

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Craig Kelly Bio The Darkest White Out Now!

by The Editors on February 26, 2024

Former TransWorld Snowboarding Magazine Editor Eric Blehm’s deeply researched, insightful, and heartfelt biography of snowboarding legend Craig Kelly, The Darkest White, is now available where ever you buy books. And, of course, you should buy it right now.

The Darkest White is the story of Craig Kelly’s life, a heartbreaking but extraordinary and inspiring odyssey of a latchkey kid whose athletic prowess and innovations would revolutionize winter sports, take him around the globe, and push him into ever more extreme environments that would ultimately take his life. It is also a definitive, immersive account of snowboarding and the cultural movement that exploded around it, growing the sport from minor Gen X cult hobby to Olympic centerpiece and a billion-dollar business full of feuds and rivalries.

Trust us. No matter how well you think you knew Craig Kelly and his story, you will learn something in The Darkest White. If you’re in San Diego, California this weekend Eric will be appearing at the Barnes & Noble Bookstore in Encinitas at 6 PM on Friday, March 1, 2024 to discuss Craig’s life, his legacy, and to sign some books. For more info click here and to get the book sent straight to your house, click here.

[Link: EricBlehm.com]

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Salter Selling Off Boardriders Piece by Piece

by The Editors on February 22, 2024

We wondered what plans Jamie Slater aka Athentic Brands Group had for Quiksilver, Billabong, et. al. when he purchased the Boardrider Group back on September 1, 2023, so we’re not surprised to see him begin selling it off in little pieces to whomever is interested. The first piece of Boardriders is reportedly going to French group Beaunamoir, according to a story on Fashion Network. The company, which owns a load of fashion brands you’ve likely never heard of, has reportedly “entered into exclusive negotiations . . . to buy the Western European activities of the Boardriders Group made up of Quiksilver, Billabong, Roxy, DC Shoes, Element and RVCA.”

Roland Beaumanoir, the group’s CEO, believes that this takeover “would develop the Beaumanoir Group’s expertise in the lifestyle segment, which is doing well. The Boardriders brands are emblematic and offer a lifestyle that is both relaxed and driven by a passion for outdoor sports. We would therefore be delighted to take on the challenge of promoting these brands on the European market.” Details of the countries covered by the agreement have not yet been released.

Brands are brands and apparently they have value long after they’ve died. If Jamie knows anything, it’s Zombie brands. So we’re going to just trust him to do the right thing for his wallet. 

[Link: Fashion Network]

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Goodbye Vans, It’s Been A Great Roll

by The Editors on February 21, 2024

This new Vibram soled “Half Cab Reissue 33’ shoe” that Vans has dropped is the latest sad attempt to correct the brand’s sales freefall. It’s called OTW by Vans and it is an attempt by VF Corp to force the Vans brand back into mainstream fashion relevance. Apparently, the execution of this VF force has been left up to this guy:

Ian Ginoza, VP of Creative Direction for OTW by Vans, said: “OTW by Vans is a frontier for progression, experiences and collaboration. The skateboarding mindset is core to Vans, and OTW enriches that spirit through a distinct perspective to propel culture forward.”

If anyone can pull it off Ginoza can. He has deep roots in sneakers and culture marketing, however using a tag like “skateboarding mindset” as sales euphemism for “not skateboarding” has never ended well. Read the whole piece if you’d like. And if these become Vans best selling shoes ever, we will apologize. Promise.

[Link: The Industry.Fashion]

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Inside Jay Peak’s International Funding Scam

by The Editors on February 12, 2024

It’s not often that a rad, little resort in Vermont makes the pages of The New Yorker Magazine, especially in a story featuring hundreds of millions in potentially mishandled funds. But that’s exactly the position Jay Peak and former resort manager Bill Stenger are in this month with a story titled “The Rural Ski Slope Caught Up in an International Scam,” by Sheelah Kolhatkare.

The crux of the story revolves around how Stenger and a business partner raised money for development at the resort and what they actually did with the money they raised. Here’s the how:

He [Stenger] raised money using the EB-5 visa program, which aimed to channel foreign investments into businesses that created jobs for Americans, especially in rural or economically depressed parts of the country. For five hundred thousand dollars (the amount has since risen to nine hundred thousand), foreign investors and their families became eligible for green cards, so long as that money succeeded in creating at least ten jobs.

As for what they did with all the money, you’ll have to read the story. In the end, it goes to show that running a resort isn’t always about keeping the snow guns blowing and the cats repaired. There is much, much, more involved. And sometimes it even a little prison time. Click the link for the rest of the story.

[Link: The New Yorker]

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Action Celebrity Posts Crazy New Video

by The Editors on January 24, 2024

There’s nothing we love more than scrolling social feeds for hours looking for crazy videos from famous people that we can repost with a clever caption. Take this video for instance. It features amazing footage of something really crazy. It will blow your mind when you see it. And then send you out on an hours long scroll through the same stuff we’ve been looking at. For more crazy videos from action sports super stars, please click the link.

[Link: Hot Action Videos]

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Jeremy Jones & Son Were Riding KT-22

by The Editors on January 11, 2024

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