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Youtube Action Channel Tote Board

by The Editors on March 15, 2012

Images-8It’s been two months since the official launch of Youtube’s new “channel strategy.” As it hasn’t changed our viewing habits, nor improved our Youtube experience in any way we were curious to see how the channels were doing. Using the numbers reported on the channels main pages we lined them all up.

Just for fun, we threw Transworld.TV in the mix just to see how a site that didn’t get $1 million dollars of start up capital was faring against the Google funded players. We also factored in the potential total revenue (shared between Youtube and the channel) generated by the channels views based on the oft quoted “quality content” CPM of $20.

Here’s how they stack up:

                            Subs          Views      Revenue
Redbull Media House      386,626    259,389,937   $5,187,798
Alli Sports               28,240     10,134,195     $202,683
Transworld TV             10,526      5,470,641     $109,412
Ride Channel              32,329      4,164,433      $83,288
Network A                 28,320      1,951,528      $39,030

*Note: this is not a scientific comparison and should be used for
entertainment purposes only for all kinds of reasons including the
fact that some channels have been up much longer than others.

There is money in this game, but it seems that few of the channels (aside from Redbull) have created anything that has “gone viral.” And when you compare these channels to something like the Philip Defranco Show which has 2 million subscribers and 825 million views so far it suggests that sitting someone in front of a camera in a studio with some clever writing is a much more efficient use of funding than sending a production team around the world chasing board riders. But don’t let that stop you, you action content producers you.

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YouTube To Cut Some Programming Deals

by The Editors on November 12, 2012

Youtube LogoAccording to a story on All Things D Google’s YouTube is about ready to “pull the plug” on 60 percent of its channel programming deals, you remember, all that money that was given to channels like Network A, Tony Hawk’s Ride Channel, Red Bull Media House etc. . .

This week, Google’s video site will start offering new contracts to some of the channel programmers/creators it signed up in the last year. But not all of them: YouTube figures it will end up re-investing in up to 40 percent of its original channels by the time the renewal process is done. . . YouTube will handle renewals in batches, starting with the first set of channels that launched in January of this year.

If we go by Adage.com’s weekly ranking of the YouTube Channels and guess that Google is going to save save their top performing channels and lose the bottom, then it would appear that number 17 ranked Ride Channel might just make the cut. But then, we have no idea how Google with sort this out. Guess we’ll just have to wait and see.

[Link: All Things D]

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Youtube To Cut Low Performing Video Partners

by The Editors on August 27, 2012

Youtube LogoAccording to a story in the New York Post some of those Youtube-sponsored video content channels that were funded with $100 million in January 2012 may be cut from the team before even finishing out the year.

“They’ll cull the herd and work with the best,” said one source who suggests YouTube execs will be deep in discussions on its original-content initiative 2.0 plan over the next few weeks — and that the ax will fall on the less popular channels before Dec. 31, The Post has learned.

Depending on what Youtube designates “less popular” it could mean some business model changes for Redbull Media House, Network A, The Ride Channel, and Alli Sports.

Let’s see how the channels have done since our last Youtube Action Channel Tote Board action channels on March 15, 2012 (remembering of course, that Transworld.TV is not a Youtube partner site).

 
             Subs Mar      Views Mar   Subs Aug    Views Aug   Subs Inc    Views Inc
Redbull       386,626    259,389,937    513,402   317,789,299   126,776   58,399,362
Alli Sports    28,240     10,134,195     47,629    16,325,205    19,389    6,191,010
Transworld TV  10,526      5,470,641     17,617     7,613,161     7,091    2,142,520
Ride Channel   32,329      4,164,433     92,663    17,309,062    60,334   13,144,629
Network A      28,320      1,951,528     64,732     7,210,656    36,412    5,259,138

Based on these numbers (taken from the header of each channel) the channels have the following average views per month and would generate the monthly revenues at the “oft quoted quality content” CPM of $20:

                     Monthly Views   Monthly Revenue
Redbull Media House     11,679,872          $233,597
Ride Channel             2,628,925           $52,578
Alli Sports              1,238,202           $24,764
Network A                1,051,828           $21,036 
Transworld TV              428,504            $8,570

We don’t know what Youtube’s expectations were, but we’d guess that Redbull Media House may be in the proper revenue generation range. When you compare the revenue being generated to the $1 million Youtube fronted each channel the gaps between the become even more apparent. Redbull would earn its investment back in a little over 4 months. At the Ride Channel it would take a year-and-a-half, while at Alli Sports and Network A it will take well over three years. Depending on how Youtube is thinking that could be a long, long time.

For a clearer view on how all these channels stack up check out Ad Age’s Top Original Channels of All Time.

[Link: New York Post and Ad Age]

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Did Trevor Jacob Crash A Plane For Views?

by The Editors on January 4, 2022

Former pro snowboarder Trevor Jacob (heir to the Ski Tote fortune) has reportedly had a plane crash called into question. Some suggesting that the crash may have been staged to increase his YouTube video views, (yes, we’re helping him get more right now), according to a story on OutThere Colorado. Someone has pointed out a few inconsistencies in Jacob’s “I had to bail from the plane” video including: 

Instagram user @enbm_spotting made this comment on Jacob’s post, raising some of the common arguments of people who are accusing him of crashing on purpose: 

“1. You did not troubleshoot the power loss.

2. You had all the cameras angled to not show any of the perfect landing sites underneath the plane when you bailed.

3. You were wearing a skydiving parachute and altimeter.

4. You bailed instead of landing at any of the landing sites, all of which you had more than enough altitude to glide into.

5. You made sure to grab a selfiestick before bailing.

6. You intentionally landed close to the aircraft to retrieve the GoPros.

This is all pure BS. Go find cheaper and better things to intentionally destroy than a vintage T-craft.” 

So far the video has been viewed 372,146 times (and the comments have since been turned off), so maybe Trevor’s plan is working. That has not stopped other pilots from commenting, however. Here’s a pretty good breakdown from a Tuber named Jay Alaska:

Here’s another take. . . Begging the question, shouldn’t Trevor get Google ad credit for all the views other people’s comment videos are garnering from “reaction” videos? Penguinz0’s has 2.5 million views (almost triple Trevor’s original video). And the fact that PenguinZ has 9.75 million followers is more frightening than anything Trevor has ever done, however, all to the point the Jacob has attained viral success no matter how you shake it.

[Link: OutThere Colorado]

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