{"id":9821,"date":"2009-08-13T14:09:57","date_gmt":"2009-08-13T21:09:57","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=9821"},"modified":"2009-08-13T14:17:22","modified_gmt":"2009-08-13T21:17:22","slug":"site-relaunches-686-vs-burton","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=9821","title":{"rendered":"Site Relaunches: 686 vs. Burton"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/08\/686vsburton.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/08\/686vsburton.jpg','popup','width=2211,height=850,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/08\/686vsburton-tm.jpg\" height=\"165\" width=\"430\" border=\"1\" hspace=\"4\" vspace=\"4\" alt=\"686Vsburton\" \/><\/a><\/p>\n<p>Two snowboarding companies relaunched their websites today: <strong><a href=\"http:\/\/686.com\/\" target=\"_blank\">686<\/a><\/strong> and <strong><a href=\"http:\/\/burton.com\/\" target=\"_blank\">Burton<\/a><\/strong>. The sites both feature black backgrounds with red accents, both use Flash, both feature a lot of product, and yet they are perfect examples of completely different user interface philosophies.<\/p>\n<p>One is a simple, clean, attractive, easy-to-navigate blog with all the social tools built right in. The other is an overly complex, heavily &#8220;designed&#8221; monster, that offers up spinning logos and new menus at every turn, and looks more like a CD-Rom game from 1996 than a website for 2010.<\/p>\n<p>We&#8217;ll let you decide which is which.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/686.com\/\" target=\"_blank\">686<\/a><\/strong><strong> vs. <\/strong><strong><a href=\"http:\/\/www.burton.com\/\" target=\"_blank\">Burton<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two snowboarding companies relaunched their websites today: 686 and Burton. The sites both feature black backgrounds with red accents, both use Flash, both feature a lot of product, and yet they are perfect examples of completely different user interface philosophies. One is a simple, clean, attractive, easy-to-navigate blog with all the social tools built right [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/9821"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9821"}],"version-history":[{"count":9,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/9821\/revisions"}],"predecessor-version":[{"id":9830,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/9821\/revisions\/9830"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9821"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}