{"id":978,"date":"2008-06-29T11:52:04","date_gmt":"2008-06-29T19:52:04","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=978"},"modified":"2008-07-02T10:58:24","modified_gmt":"2008-07-02T18:58:24","slug":"bonnier-cutting-rate-base","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=978","title":{"rendered":"Bonnier Cutting Rate Base"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/07\/bonnier-corp-logo.gif\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/07\/bonnier-corp-logo.gif','popup','width=195,height=49,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/07\/bonnier-corp-logo-tm.jpg\" height=\"50\" width=\"200\" border=\"1\" align=\"left\" hspace=\"4\" vspace=\"4\" alt=\"Bonnier Corp Logo\" \/><\/a><strong><a href=\"http:\/\/bonniercorp.com\/\" target=\"_blank\">Bonnier Corp,<\/a><\/strong> the parent corporation of <strong><a href=\"http:\/\/transworld.net\/\" target=\"_blank\">Transworld Media<\/a><\/strong> has announced that they are reducing the rate base on their skiing titles beginning with the September issues, according to a story on <strong><a href=\"http:\/\/www.dmnews.com\/Bonnier-focuses-on-smaller-audience-for-ski-titles\/article\/111863\/\" target=\"_blank\">DMNews.com<\/a><\/strong>.<\/p>\n<blockquote><p>Skiing will move from a rate base of 400,000 to 300,000, and Ski is going from 450,000 to 400,000. Executives say the reductions are to better focus on key demographics: 18-35-year olds for Skiing, and boomers for Ski. The rate base cuts will not extend to Bonnier&#8217;s other skiing titles, which including Women&#8217;s Skiing, Boost and SnoWorld. . . &#8220;The strategy is to deliver the most committed skiers to our advertisers and to reduce the amount of verified circulation included in the magazine&#8217;s rate bases,&#8221; noted Dean Turcol, VP of communications for Bonnier, in an e-mail.<\/p><\/blockquote>\n<p>We&#8217;d say the reductions are more based on fewer people buying the magazines. Or does that just go without saying?<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.dmnews.com\/Bonnier-focuses-on-smaller-audience-for-ski-titles\/article\/111863\/\" target=\"_blank\">DMNews.com<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonnier Corp, the parent corporation of Transworld Media has announced that they are reducing the rate base on their skiing titles beginning with the September issues, according to a story on DMNews.com. Skiing will move from a rate base of 400,000 to 300,000, and Ski is going from 450,000 to 400,000. Executives say the reductions [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/978"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=978"}],"version-history":[{"count":0,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/978\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=978"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}