{"id":907,"date":"2008-06-13T07:54:34","date_gmt":"2008-06-13T15:54:34","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=907"},"modified":"2008-06-15T07:01:41","modified_gmt":"2008-06-15T15:01:41","slug":"dragon-busts-out-of-luxottica","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=907","title":{"rendered":"Dragon Busts Out of Luxottica"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/06\/dragon.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/06\/dragon.jpg','popup','width=321,height=214,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/06\/dragon-tm.jpg\" height=\"133\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Dragon\" \/><\/a>For a long while people didn&#8217;t really understand that <strong>Dragon<\/strong> was owned by <strong>Oakley<\/strong>. Then when Oakley was purchased by the largest eyewear company in the world, most didn&#8217;t realize that Dragon was a tiny piece of that deal.<br \/>\nNow, according to a press release Dragon has announced that Founder and CEO <strong>Will Howard<\/strong> and General Manager <strong>Aaron Behle<\/strong> were able to take Dragon private.<\/p>\n<blockquote><p>&#8220;We want to thank Scott Olivet and the rest of the Oakley team for their support over the years and during this transition,&#8221; says Howard. &#8220;In two very different business plans, we collectively saw an opportunity to allow Dragon to break off and do its own thing in the marketplace.&#8221;<\/p>\n<p>&#8220;We have restructured Dragon to fully leverage a decade of brand authenticity and capitalize on what we believe is a paradigm shift in the action sports market,&#8221; said Behle. &#8220;We have a unique position with a unique plan. More importantly, we have a young and passionate team with the ability to &#8216;zig&#8217; while the market &#8216;zags&#8217; and enjoy ourselves along the way.&#8221;<\/p><\/blockquote>\n<p>Congrats, Will. It&#8217;s about time.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.dragonalliance.com\/\" target=\"_blank\">Dragon Alliance<\/a><\/strong> via <strong><a href=\"http:\/\/community.freeskier.com\/articles\/article.php?article_id=2373\" target=\"_blank\">Freeskier<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a long while people didn&#8217;t really understand that Dragon was owned by Oakley. Then when Oakley was purchased by the largest eyewear company in the world, most didn&#8217;t realize that Dragon was a tiny piece of that deal. Now, according to a press release Dragon has announced that Founder and CEO Will Howard and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/907"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=907"}],"version-history":[{"count":0,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/907\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=907"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}