{"id":8852,"date":"2009-06-23T08:02:07","date_gmt":"2009-06-23T15:02:07","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=8852"},"modified":"2009-06-23T08:41:26","modified_gmt":"2009-06-23T15:41:26","slug":"hollister-paddles-into-epic-soho-surf","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=8852","title":{"rendered":"Hollister Paddles Into EPIC SoHo Surf"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/06\/hollister.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/06\/hollister.jpg','popup','width=504,height=278,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/06\/hollister-tm.jpg\" height=\"110\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Hollister\" \/><\/a><strong><a href=\"http:\/\/www.hollisterco.com\/hol\/homepage.html\" target=\"_blank\">Hollister<\/a><\/strong>, the surf fashion brand that doesn&#8217;t waste money on silly things like sponsored surfers, surf advertising or surf contests, is joining <strong><a href=\"http:\/\/www.quiksilver.com\/\" target=\"_blank\">Quiksilver<\/a><\/strong> and <strong><a href=\"http:\/\/www.billabong.com\/\" target=\"_blank\">Billabong<\/a><\/strong> in New York City with a new store called <strong><a href=\"http:\/\/us.lrd.yahoo.com\/_ylt=AqIARNMN33gKodyeJlffRdKxcq9_\/SIG=113gfbus2\/**http%3A\/\/www.hcoridethewave.com\/\" target=\"_blank\">EPIC Hollister<\/a><\/strong> at the corner of <strong>Broadway and Houston<\/strong>.  And the press release is enough to make <strong>Miki Dora<\/strong> roll over in his grave.<\/p>\n<blockquote><p>It&#8217;s 40,000 square feet of pure California fantasy. It&#8217;s walking along Huntington Pier, hanging with the hottest crowd at the beach while the waves crash around you&#8230;literally! &#8220;The EPIC store is what Hollister is all about&#8211;big waves, surf, sun, and hanging out on the pier,&#8221; said a Hollister rep. &#8220;The laidback HCo. vibe is effortlessly cool, and we&#8217;re bringing the SoCal lifestyle to SoHo. . . . The first of its kind in the world, Hollister Co.&#8217;s EPIC store is about sight, sound, scent, taste, touch, and most of all, positive energy. It is without a doubt the coolest store to open in NYC. EPIC will be SoHo&#8217;s must see destination!<\/p><\/blockquote>\n<p>It&#8217;s so fake, it almost feels real. We can hardly wait!<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/finance.yahoo.com\/news\/Hollister-Opens-the-Coolest-prnews-301356534.html?x=0&amp;.v=1\" target=\"_blank\">Yahoo Finance<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hollister, the surf fashion brand that doesn&#8217;t waste money on silly things like sponsored surfers, surf advertising or surf contests, is joining Quiksilver and Billabong in New York City with a new store called EPIC Hollister at the corner of Broadway and Houston. And the press release is enough to make Miki Dora roll over [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[16,6,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/8852"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8852"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/8852\/revisions"}],"predecessor-version":[{"id":8864,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/8852\/revisions\/8864"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8852"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}