{"id":8468,"date":"2009-06-02T07:13:19","date_gmt":"2009-06-02T14:13:19","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=8468"},"modified":"2009-06-02T11:54:40","modified_gmt":"2009-06-02T18:54:40","slug":"bonnier-admits-to-buying-five-print-titles","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=8468","title":{"rendered":"Bonnier Admits To Buying Five Print Titles"},"content":{"rendered":"

\"Bonnier<\/a>A few weeks ago we mentioned<\/a><\/strong> that Transworld Media’s<\/a><\/strong> parent company Bonnier Corp<\/a><\/strong>.<\/strong> had purchased five magazines<\/a><\/strong> from “the world’s largest magazine publisher” Hachette Filipacchi Media U.S.<\/a><\/strong> Today the companies released the official announcement.<\/p>\n

\u201cWe have always been committed to growing our portfolio of brands to include other passionate special-interest audiences,\u201d says Terry Snow<\/strong>, CEO of Bonnier Corp. \u201cThese five titles from Hachette fit very well within our growth strategy of adding brands that serve markets with multimedia opportunities.\u201d<\/p><\/blockquote>\n

We’re guessing no one is happier about this deal than Hachette Filipacchi. Click here to read MediaWeek’s<\/a><\/em><\/strong> coverage or follow the jump for the entire press release.
\nBonnier Corp. Acquires Five Magazine Brands from Hachette Filipacchi Media U.S.
\nStrengthens position as leading media company for special-interest brands.<\/p>\n

New York, N.Y. June 2, 2009 — Bonnier Corp. and Hachette Filipacchi Media U.S. (HFM U.S.) announced today that Bonnier has acquired five magazine titles from HFM U.S.: Popular Photography, Flying, Boating, Sound & Vision and American Photo. With this latest deal, which closed Monday, Bonnier Corp. strengthens its position as a leading media company for special-interest brands. The five titles bring to nearly 50 Bonnier\u2019s collection of enthusiast brands, including Popular Science, Saveur, Parenting, Field & Stream and a number of marine publications.<\/p>\n

We are pleased that Bonnier Corp. has purchased these enthusiast titles, and we think that these brands will find the support and synergies they need to prosper This is Bonnier Corp.\u2019s third major acquisition in recent months. In September, Bonnier added Working Mother to its leading \u201cmom\u201d brands Parenting and Babytalk. In December, the company expanded its presence in the dive industry, buying Scuba Diving to go along with its dive title Sport Diver.<\/p>\n

\u201cWe have always been committed to growing our portfolio of brands to include other passionate special-interest audiences,\u201d says Terry Snow, CEO of Bonnier Corp. \u201cThese five titles from Hachette fit very well within our growth strategy of adding brands that serve markets with multimedia opportunities.\u201d<\/p>\n

\u201cWe are pleased that Bonnier Corp. has purchased these enthusiast titles, and we think that these brands will find the support and synergies they need to prosper,\u201d said Alain Lemarchand, President and CEO, Hachette Filipacchi Media U.S. \u201cHFM U.S. is focusing on growth and investment in our core areas of strength, including the women\u2019s brands and our automotive group.\u201d<\/p>\n

In addition to print magazines, the five titles have brand extensions including Web sites, books, licensing agreements, videos and branded events.<\/p>\n

Highlights of the newly acquired brands:<\/p>\n