{"id":8334,"date":"2009-05-27T02:30:17","date_gmt":"2009-05-27T09:30:17","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=8334"},"modified":"2009-05-27T08:38:15","modified_gmt":"2009-05-27T15:38:15","slug":"vf-moves-gerson-over-to-reef","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=8334","title":{"rendered":"VF Moves Gerson Over To Reef"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/05\/reef-logo.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/05\/reef-logo.jpg','popup','width=122,height=102,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/05\/reef-logo-tm.jpg\" height=\"83\" width=\"100\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Reef Logo\" \/><\/a>If there were one place in the <strong><a href=\"http:\/\/www.vfc.com\/\" target=\"_blank\">VF<\/a><\/strong> fashion empire for an employee on the rise to prove his or her skills it would likely be <strong><a href=\"http:\/\/www.reef.com\/\" target=\"_blank\">Reef<\/a><\/strong>. The brand has roots, a strong following and quality product, but lately has been having some trouble in the direction department. Now, former <strong><a href=\"http:\/\/www.thenorthface.com\/\" target=\"_blank\">The North Face<\/a><\/strong> Vice President RD&#38;D Soft Goods <strong>Jim Gerson<\/strong> gets his chance to give it a go as President of Reef-Americas.<\/p>\n<blockquote><p>&#8220;Jim has spearheaded The North Face&#8217;s dedication to product innovation and has been a key contributor to the tremendous success of The North Face throughout his tenure with the brand,&#8221; said <strong>Stephen Murray<\/strong>, President of VF Action Sports Americas. &#8220;His successful background in managing key accounts in sales and leading merchandising initiatives brings to Reef a wide range of knowledge and experience from all angles of the business. I am confident that his expertise will prove to be a great asset to Reef.&#8221;<\/p><\/blockquote>\n<p>Gerson sounds like the perfect person for the job.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.surfline.com\/surf-news\/industry-news\/jim-gerson-joins-vf-action-sports-as-president-of-reef---americas_27052\/\" target=\"_blank\">Surfline<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there were one place in the VF fashion empire for an employee on the rise to prove his or her skills it would likely be Reef. The brand has roots, a strong following and quality product, but lately has been having some trouble in the direction department. Now, former The North Face Vice President [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/8334"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8334"}],"version-history":[{"count":1,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/8334\/revisions"}],"predecessor-version":[{"id":8335,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/8334\/revisions\/8335"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8334"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}