{"id":7679,"date":"2009-04-29T04:50:37","date_gmt":"2009-04-29T11:50:37","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=7679"},"modified":"2009-04-29T10:56:46","modified_gmt":"2009-04-29T17:56:46","slug":"burtons-new-retail-weaponcfo","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=7679","title":{"rendered":"Burton&#8217;s New Retail Weapon\/CFO"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.burton.com\/\" target=\"_blank\">Burton<\/a><\/strong> announced yesterday they have have hired <strong>Mike Rees<\/strong> as CFO of Burton Corporation. Rees, who spent the last 16 years working with <strong>VF Corp<\/strong>, has an impressive CV including stints at both <strong><a href=\"http:\/\/www.reef.com\/\" target=\"_blank\">Reef<\/a><\/strong> and <strong><a href=\"http:\/\/www.eaglecreek.com\/\" target=\"_blank\">Eagle Creek<\/a><\/strong>. But there was one one bit of experience that we found especially interesting:<\/p>\n<blockquote><p>In his early days as a CFO at VF\u2019s Outlet division, he was responsible for the financial operations of approximately 60 retail locations while taking on additional work as the General Merchandise Manager.<\/p><\/blockquote>\n<p>We&#8217;re guessing those skills are going to come in very handy sooner rather than later. Follow the jump for the entire press release.<!--more-->Burton Hires New CFO<\/p>\n<p>BURLINGTON, Vt. (April 28, 2009) \u2014 Burton today announced that it has hired Mike Rees as the CFO of Burton Corporation.  Mike will start his role on Monday, May 4th and be based at Burton Headquarters in Burlington, Vermont where he will report directly to CEO Laurent Potdevin. Previously, Mike spent sixteen years at VF Corporation in a number of roles, including CFO of Reef and Eagle Creek and CFO of VF\u2019s International Outdoor division.<\/p>\n<p>\u201cIn light of the challenging economic environment, the CFO role is more critical than ever,\u201d says Laurent Potdevin, CEO of Burton. \u201cWe have spent months searching for a CFO who has the right balance between industry-related experience, a demonstrated ability to deliver profitable growth and high ethical standards. We are confident that Mike\u2019s successful 16-year tenure overseeing a wide range of financial functions at VF make him the ideal person for the job.\u201d<\/p>\n<p>Mike held a number of positions during his 16 years with VF Corporation and rose to a CFO role within five years of joining the company. His financial experience spans from retail and acquisitions to managing VF\u2019s international finances in Europe. In his early days as a CFO at VF\u2019s Outlet division, he was responsible for the financial operations of approximately 60 retail locations while taking on additional work as the General Merchandise Manager. He spent seven years of his career overseeing VF\u2019s financial operations in Europe. After returning from Europe, he assisted with the integration of the Reef and Eagle Creek brands into VF Outdoor and served as the functional lead for the implementation of SAP at Reef, which Burton also utilizes as its enterprise resource planning (ERP) software.<\/p>\n<p>At Burton, Mike will be responsible for the visionary and strategic financial leadership of the company\u2019s family of brands on a global level. Mike is tasked with establishing long-range financial goals, strategies and policies. In addition, he will oversee the day-to-day operations of Burton\u2019s accounting, treasury and finance groups, ensuring that all financial systems and procedures comply with legal policies and regulations.<\/p>\n<p>\u201cI\u2019m thrilled to join the Burton team,\u201d says Mike Rees, Burton\u2019s new CFO. \u201cIt\u2019s very exciting to be a part of a company with such a strong portfolio of authentic, market-leading brands.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burton announced yesterday they have have hired Mike Rees as CFO of Burton Corporation. Rees, who spent the last 16 years working with VF Corp, has an impressive CV including stints at both Reef and Eagle Creek. But there was one one bit of experience that we found especially interesting: In his early days as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7679"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7679"}],"version-history":[{"count":1,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7679\/revisions"}],"predecessor-version":[{"id":7680,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7679\/revisions\/7680"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7679"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}