{"id":7648,"date":"2009-04-24T10:39:47","date_gmt":"2009-04-24T17:39:47","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=7648"},"modified":"2009-04-24T11:03:58","modified_gmt":"2009-04-24T18:03:58","slug":"action-sports-are-so-alluring","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=7648","title":{"rendered":"Action Sports Are So Alluring"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/04\/billcarterjpg.jpeg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/04\/billcarterjpg.jpeg','popup','width=75,height=75,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/04\/billcarter-tm.jpg\" height=\"100\" width=\"100\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Billcarter.Jpg\" \/><\/a>According to a story published today on <strong><a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&amp;art_aid=104764\" target=\"_blank\">MediaPost<\/a><\/strong> by <strong><a href=\"http:\/\/www.fusemarketing.com\/\" target=\"_blank\">Fuse Marketing<\/a><\/strong> partner <strong>Bill Carter<\/strong> says, &#8220;Gen Y is drawn to action sports.&#8221;<\/p>\n<blockquote><p>The amount of money spent on traditional sports marketing far exceeds what is spent on action sports, yet action sports continue to replace traditional sports in popularity &#8212; with participation numbers in action sports rising at the expense of traditional sports. . . The power of the action sports market has yet to be completely realized. For non-endemic corporations, breaking into this market isn&#8217;t as easy as it may seem. Skaters, surfers and snowboarders traditionally are leery of non-endemic brands.<\/p><\/blockquote>\n<p>Luckily Fuse Marketing is there to let major corporations exchange their money for action sports credibility. Just look what they did for <strong><a href=\"http:\/\/fusemarketing.com\/modules.php?name=CaseStudies&amp;ServiceID=4&amp;TacticID=22&amp;CaseID=8\" target=\"_blank\">Right Guard Extreme<\/a><\/strong>.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&amp;art_aid=104764\" target=\"_blank\">MediaPost<\/a><\/strong><strong>]<br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a story published today on MediaPost by Fuse Marketing partner Bill Carter says, &#8220;Gen Y is drawn to action sports.&#8221; The amount of money spent on traditional sports marketing far exceeds what is spent on action sports, yet action sports continue to replace traditional sports in popularity &#8212; with participation numbers in action [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7648"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7648"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7648\/revisions"}],"predecessor-version":[{"id":7657,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7648\/revisions\/7657"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7648"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}