{"id":7561,"date":"2009-04-21T13:20:05","date_gmt":"2009-04-21T20:20:05","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=7561"},"modified":"2009-04-21T13:20:17","modified_gmt":"2009-04-21T20:20:17","slug":"airwalk-sticks-with-print-advertising","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=7561","title":{"rendered":"Airwalk Sticks With Print Advertising"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/04\/airwalk.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/04\/airwalk.jpg','popup','width=237,height=250,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/04\/airwalk-tm.jpg\" height=\"210\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Airwalk\" \/><\/a><strong><a href=\"http:\/\/www.airwalk.com\/\" target=\"_blank\">Airwalk<\/a><\/strong> is sticking with print advertising according to a story in <strong><a href=\"http:\/\/www.brandweek.com\/bw\/content_display\/news-and-features\/direct\/e3ib442e415b395e53f38490dec6e3545c9\" target=\"_blank\">Brandweek<\/a><\/strong>. The company is launching their new &#8220;We Are Airwalk&#8221; campaign in the printed pages of several magazines that are still in business.<\/p>\n<blockquote><p>The campaign will break in print in the June issue of Vapors, a skateboarding\/lifestyle magazine. The print component will comprise 26 pages across vertical titles like Skateboarder and Snowboarder, as well as other lifestyle and music titles, including Spin and Filter. As for social media, the brand will have a presence on MySpace and Twitter. . . \u201cThe campaign is really focusing on athletes and who they are,\u201d said <strong>Bruce Pettet<\/strong>, CEO of Airwalk, Denver, Colo. \u201cIt\u2019s more than winning an X Games medal, it\u2019s more the everyday life of what athletes do.\u201d <\/p><\/blockquote>\n<p>Aside from the fact that they&#8217;re launching in print, it is nice to see that they&#8217;re sticking with the action photo and a logo creative. That way <strong>Andy Macdonald<\/strong> will actually have photos in a skateboard magazine.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.brandweek.com\/bw\/content_display\/news-and-features\/direct\/e3ib442e415b395e53f38490dec6e3545c9\" target=\"_blank\">Brandweek<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Airwalk is sticking with print advertising according to a story in Brandweek. The company is launching their new &#8220;We Are Airwalk&#8221; campaign in the printed pages of several magazines that are still in business. The campaign will break in print in the June issue of Vapors, a skateboarding\/lifestyle magazine. The print component will comprise 26 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7561"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7561"}],"version-history":[{"count":1,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7561\/revisions"}],"predecessor-version":[{"id":7562,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7561\/revisions\/7562"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7561"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}