{"id":7397,"date":"2009-04-15T17:53:53","date_gmt":"2009-04-16T00:53:53","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=7397"},"modified":"2009-04-15T19:42:35","modified_gmt":"2009-04-16T02:42:35","slug":"q1-magazine-advertising-down-26-percent","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=7397","title":{"rendered":"Q1 Magazine Advertising Down 26 Percent"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/04\/img-5302.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/04\/img-5302.jpg','popup','width=1000,height=667,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/04\/img-5302-tm.jpg\" height=\"133\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Img 5302.Jpg\" \/><\/a>The <a href=\"http:\/\/www.magazine.org\/\" target=\"_blank\">Magazine Publishers of America<\/a> just released their <a href=\"http:\/\/www.magazine.org\/advertising\/revenue\/by_mag_title_qtr\/pib-1q-2009.aspx\" target=\"_blank\">print advertising numbers for Q1 2009<\/a> (Jan. to Mar. 2009 vs. 2008) and as might be expected things are not looking good. On average pages in the titles tracked by the MPA are down 26.1 percent and revenue is down 20.6 percent.<\/p>\n<p>In the action sports magazine space <a href=\"http:\/\/www.transworld.net\/\" target=\"_blank\">Transworld Media<\/a> has the only titles tracked and advertising pages were down across the board. Here are Transworld Media advertising page totals for Q1 2009 <a href=\"http:\/\/www.magazine.org\/advertising\/revenue\/by_mag_title_qtr\/pib-1q-2009.aspx\" target=\"_blank\">as reported by the MPA<\/a>.<\/p>\n<pre>                              2009       2008    %Change\nTRANSWORLD SKATEBOARDING    304.15     369.17      -17.6\nTRANSWORLD SNOWBOARDING     359.48     429.11      -16.2\nTRANSWORLD SURF             195.54     279.69      -30.1\nRIDE BMX                     75.16      93.34      -19.5\nTRANSWORLD MOTOCROSS        244.17     259.04       -5.7\n<\/pre>\n<p>According to the MPA, in the first three months of this year Transworld Media print advertising was down a total of 251.85 pages when compared to <strong><a href=\"http:\/\/www.magazine.org\/advertising\/revenue\/by_mag_title_qtr\/26899.aspx\" target=\"_blank\">the same period in 2008<\/a><\/strong>. Assuming that a page in the magazines cost on average $2,500 this drop in ad pages represents about $630,000 in revenue.<\/p>\n<p>On a positive note: when compared to the magazine market in general Transworld&#8217;s titles are doing well, about 10 percent ahead of the market in every mag but <strong><em><a href=\"http:\/\/surf.transworld.net\/\" target=\"_blank\">Transword Surf<\/a><\/em><\/strong>. So by that metric, things are looking pretty good.<\/p>\n<p>Then again, we don&#8217;t think the print advertising market will ever get better.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.magazine.org\/advertising\/revenue\/by_mag_title_qtr\/pib-1q-2009.aspx\" target=\"_blank\">Magazine Publishers of America<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Magazine Publishers of America just released their print advertising numbers for Q1 2009 (Jan. to Mar. 2009 vs. 2008) and as might be expected things are not looking good. On average pages in the titles tracked by the MPA are down 26.1 percent and revenue is down 20.6 percent. In the action sports magazine [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7397"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7397"}],"version-history":[{"count":12,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7397\/revisions"}],"predecessor-version":[{"id":7412,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/7397\/revisions\/7412"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7397"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}