{"id":65262,"date":"2024-02-22T14:48:31","date_gmt":"2024-02-22T21:48:31","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=65262"},"modified":"2024-02-22T14:53:14","modified_gmt":"2024-02-22T21:53:14","slug":"salter-selling-off-pieces-of-boardriders","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=65262","title":{"rendered":"Salter Selling Off Boardriders Piece by Piece"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-52712\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2018\/04\/boardriders_logo.jpeg\" alt=\"\" width=\"200\" height=\"150\">We wondered what plans <a href=\"http:\/\/www.boardistan.com\/?s=jamie+salter\"><strong>Jamie Slater<\/strong><\/a> aka <strong>Athentic Brands Group<\/strong> had for <strong>Quiksilver<\/strong>, <strong>Billabong<\/strong>, et. al. when he <a href=\"http:\/\/www.boardistan.com\/?p=64954\"><strong>purchased the Boardrider Group back on September 1, 2023<\/strong><\/a>, so we&#8217;re not surprised to see him begin selling it off in little pieces to whomever is interested. The first piece of Boardriders is reportedly going to French group <a href=\"https:\/\/www.groupe-beaumanoir.com\/en\/\"><strong>Beaunamoir<\/strong><\/a>, according to a story on <a href=\"https:\/\/us.fashionnetwork.com\/news\/French-group-beaumanoir-takes-over-western-european-operations-of-boardriders-brands-including-quicksilver-and-billabong,1607625.html\"><strong>Fashion Network<\/strong><\/a>. The company, which owns a load of fashion brands you&#8217;ve likely never heard of, has reportedly &#8220;entered into exclusive negotiations . . . to buy the Western European activities of the Boardriders Group made up of <strong>Quiksilver<\/strong>, <strong>Billabong<\/strong>, <strong>Roxy<\/strong>, <strong>DC Shoes<\/strong>, <strong>Element<\/strong> and <strong>RVCA<\/strong>.&#8221;<\/p>\n<blockquote><p><strong>Roland Beaumanoir<\/strong>, the group&#8217;s CEO, believes that this takeover &#8220;would develop the Beaumanoir Group&#8217;s expertise in the lifestyle segment, which is doing well. The Boardriders brands are emblematic and offer a lifestyle that is both relaxed and driven by a passion for outdoor sports. We would therefore be delighted to take on the challenge of promoting these brands on the European market.&#8221; Details of the countries covered by the agreement have not yet been released.<\/p><\/blockquote>\n<p>Brands are brands and apparently they have value long after they&#8217;ve died. If Jamie knows anything, it&#8217;s Zombie brands. So we&#8217;re going to just trust him to do the right thing for his wallet.&nbsp;<\/p>\n<p><strong>[Link: <a href=\"https:\/\/us.fashionnetwork.com\/news\/French-group-beaumanoir-takes-over-western-european-operations-of-boardriders-brands-including-quicksilver-and-billabong,1607625.html\">Fashion Network<\/a>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We wondered what plans Jamie Slater aka Athentic Brands Group had for Quiksilver, Billabong, et. al. when he purchased the Boardrider Group back on September 1, 2023, so we&#8217;re not surprised to see him begin selling it off in little pieces to whomever is interested. The first piece of Boardriders is reportedly going to French [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,3,4,6,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/65262"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65262"}],"version-history":[{"count":4,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/65262\/revisions"}],"predecessor-version":[{"id":65266,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/65262\/revisions\/65266"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=65262"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=65262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}