{"id":53824,"date":"2019-04-02T16:15:29","date_gmt":"2019-04-02T23:15:29","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=53824"},"modified":"2019-04-02T16:58:18","modified_gmt":"2019-04-02T23:58:18","slug":"jamie-salter-gets-stoned","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=53824","title":{"rendered":"Jamie Salter Gets Stoned"},"content":{"rendered":"

\"\"It’s hard to believe, but it appears that eventually every dead fashion brand ends up in Jamie Salter’s<\/strong> hands. So it should be no surprise that he was able to add Volcom<\/strong> to his arsenal of 50 zombie brands which also includes Airwalk<\/strong> and Vision Street Wear.<\/strong><\/p>\n

“We are thrilled to have completed the purchase of Volcom,\u201d said Jamie Salter, Chairman and CEO of ABG. \u201cFor nearly three decades the Volcom family has created one of the most iconic brands in the skate, surf and snow markets. During the last few years, the brand has been consistently gaining traction with broader audiences around the world while staying true to its core. We could not be happier to finally get to work with this team.\u201d<\/p><\/blockquote>\n

Yes, this is an over-simplification of the deal which includes the creation of a new operating group run by Todd Hymel <\/strong>and the current Volcom management of which ABG is a minority partner, but hey at least Vee-Co is out from under the French and zombie brands live forever.<\/p>\n

For the official word and no mention of how much ABG paid for Volcom (last time it sold for $607 million<\/a><\/strong>, this time we\u2019re guessing much, much, much less) please follow the jump.<\/p>\n


\nGlobal Brand Owner Launches a Multi-National Operating Company in Partnership with the Volcom Management team<\/strong><\/p>\n

New York, NY \u2013 April 2, 2019 \u2013 Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, today announced the purchase of the intellectual property of Volcom from Kering S.A. Through this acquisition, ABG diversifies its growing lifestyle pillar with the addition of America\u2019s first brand dedicated to skate, surf and snow, and boosts the value of its portfolio to more than $9.3 billion in annual retail sales.<\/p>\n

\u201cWe are thrilled to have completed the purchase of Volcom,\u201d said Jamie Salter, Chairman and CEO of ABG. \u201cFor nearly three decades the Volcom family has created one of the most iconic brands in the skate, surf and snow markets. During the last few years, the brand has been consistently gaining traction with broader audiences around the world while staying true to its core. We could not be happier to finally get to work with this team.\u201d<\/p>\n

Volcom is a modern lifestyle brand for men, women and kids that embodies the creative spirit of youth culture. Built on a passion for board sports, music and art, the brand offers innovative apparel, outerwear, footwear and accessories that fuse Volcom\u2019s unique culture with products that offer functionality and athletic performance. With nearly 100 retail stores globally and distribution in 60 countries, Volcom boasts a strong presence in key markets around the world, with 45% of its revenue being driven by its loyal customers internationally.<\/p>\n

Similar to the operating structure created when it acquired A\u00e9ropostale, ABG has taken a minority stake in Liberated Brands, the newly-formed operating company for Volcom. Todd Hymel and Volcom\u2019s current management team have taken the majority stake in Liberated Brands and will maintain the Volcom operations based in the U.S., France, Australia and Japan with continued oversight of the brand\u2019s product development, athlete marketing and its retail and wholesale businesses worldwide. ABG will focus on amplifying brand awareness and business development for Volcom while leveraging Liberated Brands\u2019 specialized retail and wholesale operations as a platform for international expansion of complementary ABG-owned brands.<\/p>\n

\u201cJamie\u2019s commitment and conviction throughout the sale process was proof of his passion for the brand,\u201d said Todd Hymel, CEO of Liberated Brands. \u201cABG has built an impressive portfolio by being a powerhouse in brand development and marketing. Jamie and his team share our vision and excitement for Volcom\u2019s long-term growth and we are excited to be a part of this next chapter for the brand.\u201d<\/p>\n

The initial focus for Volcom will be on developing near and long-term strategies that reinforce the brand\u2019s current positioning. ABG and Liberated Brands will continue to invest in and build upon the brand\u2019s core men\u2019s and snow businesses as well as fuel the momentum of its women\u2019s and kid\u2019s categories in North America and key international markets. Leveraging both companies\u2019 in-house marketing expertise, ABG will expand the Volcom brand narrative by launching targeted digital campaigns and key influencer partnerships that reach and engage new Millennial and Gen Z audiences.<\/p>\n

\u201cVolcom is one of the world\u2019s most sought-after lifestyle brands by board sports enthusiasts,\u201d said Nick Woodhouse, President and CMO of ABG. \u201cLiberated Brands\u2019 operational expertise combined with ABG\u2019s brand building know-how and a global network of best-in-class partners, make an unstoppable combination. We look forward to joining forces to take this brand to new heights.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s hard to believe, but it appears that eventually every dead fashion brand ends up in Jamie Salter’s hands. So it should be no surprise that he was able to add Volcom to his arsenal of 50 zombie brands which also includes Airwalk and Vision Street Wear. “We are thrilled to have completed the purchase of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,3,4,6,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/53824"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53824"}],"version-history":[{"count":10,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/53824\/revisions"}],"predecessor-version":[{"id":53835,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/53824\/revisions\/53835"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53824"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}