{"id":5245,"date":"2009-02-12T08:21:38","date_gmt":"2009-02-12T16:21:38","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=5245"},"modified":"2009-02-12T22:06:06","modified_gmt":"2009-02-13T06:06:06","slug":"shaun-white-is-famous-apparently","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=5245","title":{"rendered":"Shaun White Is Famous, Apparently"},"content":{"rendered":"<p>Writer <strong>David Ebner<\/strong> of <strong><a href=\"http:\/\/www.theglobeandmail.com\/servlet\/story\/LAC.20090212.SUPPSHAUN12\/TPStory\/National\" target=\"_blank\">Canada&#8217;s Globe and Mail<\/a><\/strong> breaks down the <strong>Shaun White<\/strong> phenomenon in his story <strong><a href=\"http:\/\/www.theglobeandmail.com\/servlet\/story\/LAC.20090212.SUPPSHAUN12\/TPStory\/National\" target=\"_blank\">U.S. snowboarder at top of fame mountain<\/a><\/strong>. And it all comes down to one thing: Shaun is a comfortable, cool guy who is enjoying his life right now.<\/p>\n<blockquote><p>Whether it&#8217;s on the cover of business magazine Fast Company, or Rolling Stone, or in a new film about his visit to the remote Hokkaido backcountry in Japan for sponsor Red Bull, the energy drink, White is casual and never stiff, a relaxed Southern California style, where he grew up and lives, a guy you&#8217;d actually like to hang out with. Never mind that he&#8217;s a ridiculously amazing halfpipe rider, and is a double threat &#8211; a top-tier skateboarder in his spare time, with an eye on the 2012 Summer Olympics in London if skateboarding, as speculated, enters the Olympics.<\/p><\/blockquote>\n<p>While we&#8217;re not so sure about the snowboard fame lineage coming down from <strong>Jake Burton<\/strong>, <strong>Craig Kelly<\/strong>, and <strong>Terje Haakonsen <\/strong>(we&#8217;d put<strong> Shaun Palmer<\/strong> in there), it is true that Shaun White is doing the snowboard celebrity thing better than anyone before him has ever done. And a reported $10 million in annual endorsement money helps keep him right there.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.theglobeandmail.com\/servlet\/story\/LAC.20090212.SUPPSHAUN12\/TPStory\/National\" target=\"_blank\">Globe and Mail<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writer David Ebner of Canada&#8217;s Globe and Mail breaks down the Shaun White phenomenon in his story U.S. snowboarder at top of fame mountain. And it all comes down to one thing: Shaun is a comfortable, cool guy who is enjoying his life right now. Whether it&#8217;s on the cover of business magazine Fast Company, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15,3,4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/5245"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5245"}],"version-history":[{"count":2,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/5245\/revisions"}],"predecessor-version":[{"id":5270,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/5245\/revisions\/5270"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5245"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}