{"id":52,"date":"2007-08-21T16:41:41","date_gmt":"2007-08-22T00:41:41","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=52"},"modified":"2007-12-21T16:42:02","modified_gmt":"2007-12-22T00:42:02","slug":"burton-islands-go-retail-in-la","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=52","title":{"rendered":"Burton Islands Go Retail in LA"},"content":{"rendered":"

Burton <\/strong>has planted it’s first major flag in the retain landscape of Southern California as a further reminder that Jake is coming after the action sports industry with all guns blazing.<\/p>\n

\u201cBringing our snow, surf and skate brands under one roof is challenging, but at the same time it feels right,\u201d says Jake Burton, Founder and Chairman of Burton Snowboards. \u201cOur family of brands have different messages, but their roots are all connected through the spirit of boardsports. Our intention is to capture that spirit and invite riders, skaters and surfers to come experience it.\u201d<\/p><\/blockquote>\n

And we agree. No one will ever handle their brands better than they do. Apple is a prime example. Follow the link for the full release.<\/p>\n


\nBurton Snowboards and Channel Islands Surfboards Launch
\nFlagship Retail Store in Los Angeles<\/p>\n

Full Service Snowboard, Surfing and Skateboarding Destination to Open this November<\/p>\n

BURLINGTON, VT (August 21, 2007) \u2014 Burton Snowboards and Channel Islands Surfboards today announced plans to open a new flagship retail store this November in Los Angeles, California on Melrose Avenue near Crescent Heights Boulevard. The newly constructed space will be the company\u2019s first store to feature three distinct retail experiences dedicated to snowboarding, surfing and skateboarding. <\/p>\n

\u201cBringing our snow, surf and skate brands under one roof is challenging, but at the same time it feels right,\u201d says Jake Burton, Founder and Chairman of Burton Snowboards. \u201cOur family of brands have different messages, but their roots are all connected through the spirit of boardsports. Our intention is to capture that spirit and invite riders, skaters and surfers to come experience it.\u201d <\/p>\n

Now in the early stages of design, the interior of the store will pay tribute to the snow, surf and skate lifestyles, while dedicating individual space to each sport\u2019s unique history, brands and pro teams. Burton will occupy an 11,500 square-foot building at 8175 Melrose Ave., bringing a premium boardsports experience to Los Angeles.<\/p>\n

The focal point of each section will be the boards, with an extensive selection of Channel Islands surfboards on the floor in the surf area of the space and a complete line-up of Burton snowboards on hand in the snow section of the store. In addition, a skateboard shop will feature its own entrance to the building and house skateboard hardgoods, apparel and accessories. The primary architecture and construction partners on the Los Angeles store project include Tres Birds Workshop Architects of Boulder, Colorado and Turner Construction Special Projects.<\/p>\n

The Burton Snowboards\u2019 presentation in the store will offer a tremendous selection of the latest men\u2019s, women\u2019s and youth gear from Burton, including: snowboards, boots and bindings, outerwear, lifestyle apparel and luggage; ANON sunglasses and goggles; R.E.D. protective gear; Analog clothing and Gravis shoes and accessories. The Channel Islands space in the store will offer its complete line-up of surfboards, along with a full representation of wetsuits, surf accessories, bags and surf lifestyle apparel from a variety of brands for men and women.<\/p>\n

Visitors to the store can also look forward to ongoing special events across all three categories, including athlete autograph sessions, demos, parties, charity events, art and boardsports photograph exhibitions, women\u2019s-focused events and Learn To Ride clinics. In addition, Burton and Channel Islands\u2019 world-class customer service program will carry over to the new location, hiring store employees based on their product knowledge and passion for boardsports.<\/p>\n

The new Los Angeles store will be Burton\u2019s seventh flagship store worldwide and Channel Islands\u2019 second U.S. flagship store. Burton also has flagship retail locations at the company\u2019s Burlington, Vermont headquarters; a store at the Burton European Headquarters in Innsbruck, Austria; its first urban location in New York City\u2019s SoHo district; a location in the Harajuku district of Tokyo, Japan and two new stores opening in Chicago and Osaka, Japan in the Fall of 2007. Burton-owned Gravis Footwear also has a freestanding store in Tokyo.<\/p>\n

About Burton Snowboards<\/p>\n

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton\u2019s headquarters are in Burlington, Vermont with international offices in Austria and Japan. For more information, visit www.burton.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Burton has planted it’s first major flag in the retain landscape of Southern California as a further reminder that Jake is coming after the action sports industry with all guns blazing. \u201cBringing our snow, surf and skate brands under one roof is challenging, but at the same time it feels right,\u201d says Jake Burton, Founder […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,16,3,4,6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/52"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52"}],"version-history":[{"count":0,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/52\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}