{"id":51029,"date":"2017-02-14T15:59:27","date_gmt":"2017-02-14T22:59:27","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=51029"},"modified":"2017-02-14T16:54:56","modified_gmt":"2017-02-14T23:54:56","slug":"brandon-cocard-for-shred-and-slytech","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=51029","title":{"rendered":"Brandon Cocard For Shred and Slytech"},"content":{"rendered":"

Truckee, California’s Capita Snowboards<\/strong> rider Brandon Cocard<\/strong> is the newest member of the Shred<\/strong> and Slytech<\/strong> upper face coverage team where he will be sporting the company’s collection of goggles, sunglasses, and protective equipment along with the rest of the team which currently includes standouts like: Kevin Backstrom<\/strong>, Tadashi Fuse<\/strong>, Jake Welch<\/strong>, Severin van der Meer<\/strong>, Antti Autti<\/strong>, Shin Biyajima<\/strong>, Romain De Marchi<\/strong>, Nicholas Wolken<\/strong>, and Wolle Nyvelt<\/strong>.<\/p>\n

\u201cI’m really excited to join the Shred and Slytech family,\u201d Cocard notes. \u201cThey have great products and an amazing snowboard team. So many of my favorite riders represent Shred and Slytech–and I feel very lucky to join them and back the brands.\u201d<\/p><\/blockquote>\n

Looks good for everyone. For the official word from Shred and Slytech please follow the jump.<\/p>\n

<\/p>\n

Shred and Slytech Sign Brandon Cocard<\/p>\n

PARK CITY, Utah – February 14, 2017 – Shred and Slytech are proud to welcome Brandon Cocard to their teams. Revered for his versatility and style, the Truckee native has quickly made a name for himself–while letting his riding do all the talking. Cocard will be backing Shred and Slytech goggles, sunglasses, and protective equipment.<\/p>\n

\u201cWe\u2019re honored to welcome Brandon to the team,\u201d offers Ted Ligety, Shred and Slytech co-founder and chairman. \u201cWhether sessioning the streets or dropping heavy lines in Alaska, Brandon\u2019s riding commands attention. And while he\u2019s one of the most well-rounded riders in the game, he\u2019s also one of the most humble.\u201d Cocard joins the brands\u2019 already stacked rosters, which include Kevin Backstrom, Tadashi Fuse, Jake Welch, Severin van der Meer, Antti Autti, Shin Biyajima, Romain De Marchi, Nicholas Wolken, and Wolle Nyvelt.<\/p>\n

\u201cI’m really excited to join the Shred and Slytech family,\u201d Cocard notes. \u201cThey have great products and an amazing snowboard team. So many of my favorite riders represent Shred and Slytech–and I feel very lucky to join them and back the brands.\u201d<\/p>\n

According to Shred and Slytech Brand Director Alvaro Vogel, the feeling is mutual. \u201cI first met Brandon a handful of years ago during a trip to Tahoe,\u201d Vogel explains. \u201cHis style was on point and his humble personality was endearing. Having him on the team now is nothing short of amazing. He\u2019s the perfect fit for our family and I know we\u2019ll have a good time on and off the mountain.\u201d<\/p>\n

Cocard is quick to emphasize his appreciation for Shred and Slytech\u2019s ability to blend clean design with progressive technology. \u201cThey seem to follow the Golden Rule–\u2018keep it simple, stupid.\u2019 And those four words I like to live by,\u201d he explains. \u201cI\u2019m really stoked on the design of the goggles. There\u2019s no over-the-top flash, yet the technology behind the frames and lenses is at the forefront of the industry.\u201d As an example of this technology, he cites ShredWide\u2122, a lens and frame design that enables riders to see more of what is ahead and around them for unrivaled peripheral vision. Cocard also finds much to admire in Slytech\u2019s protective equipment. \u201cI\u2019ve been a fan of Slytech ever since filming with Absinthe,\u201d he explains. \u201cThrough the years, so many of the riders on our crew have worn the brand\u2019s back protectors. It\u2019s such a smart and sleek design, and it’s nice to know it’s always got your back.\u201d<\/p>\n

Given his roots with CAPiTA, Cocard notes that now is an especially exciting time to be teaming up with Shred and Slytech. With the goal of pushing the boundaries of sustainable design and coordinating efforts across the industry to inspire others to reduce their environmental impact, Shred has partnered with The CAPiTA Mothership, Connora Technologies, and Protect OurWinters to develop a goggle–the Simplify Natural–that uses organic, reclaimed, and recycled materials. As Cocard explains, \u201cIt\u2019s very impressive to hear that Shred is making a goggle out of leftover snowboard scraps from the CAPiTA factory.\u201d<\/p>\n

In just a few short years, Cocard has amassed a slew of standout parts while filming with Absinthe, CAPiTA, and Airblaster. Most recently, he snagged the opener in this year\u2019s release from Absinthe, AfterForever. Showcasing both his creativity and the diversity of his skills, his part provided a glimpse of the future.<\/p>\n

In addition to his riding, Cocard\u2019s vision helped lead to his partnership with Shred and Slytech. \u201cBrandon\u2019s passion and love for the mountains are contagious,\u201d offers Co-founder and CEO Carlo Salmini. \u201cHis riding and fresh perspective inspire others–and this perfectly matches our mission and core values.\u201d<\/p>\n

For more information, drop into Shredoptics.com and Slytechprotection.com.<\/p>\n

Photo Credit<\/p>\n

Action shot by Silvano Zeiter<\/p>\n

About Shred and Slytech<\/p>\n

Shred and Slytech empower athletes to push their limits-and simply have fun. Founded in 2006, the brands create eyewear and protective equipment for dedicated skiers, snowboarders, and mountain bikers. By blending sophisticated materials, fresh technology, and exceptional engineering, Shred and Slytech have earned the trust of these athletes and emerged as quiet leaders. Guided by a love for the mountains and a commitment to innovation, the brands aim to inspire change, reimagining how optics and protective equipment look and perform. Today, Shred and Slytech products are sold and distributed in forty countries and backed by athletes across the globe. To learn more, visit shredoptics.com and slytechprotection.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Truckee, California’s Capita Snowboards rider Brandon Cocard is the newest member of the Shred and Slytech upper face coverage team where he will be sporting the company’s collection of goggles, sunglasses, and protective equipment along with the rest of the team which currently includes standouts like: Kevin Backstrom, Tadashi Fuse, Jake Welch, Severin van der […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/51029"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51029"}],"version-history":[{"count":2,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/51029\/revisions"}],"predecessor-version":[{"id":51042,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/51029\/revisions\/51042"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51029"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}