{"id":49895,"date":"2016-04-26T18:06:06","date_gmt":"2016-04-27T01:06:06","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=49895"},"modified":"2016-04-26T18:18:22","modified_gmt":"2016-04-27T01:18:22","slug":"billabong-pays-for-sex-wax-smell-in-stores","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=49895","title":{"rendered":"Billabong Pays For &#8220;Sex Wax&#8221; Smell In Stores"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-48209 size-full\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2015\/03\/billabong_corp-tm.jpg\" alt=\"billabong_corp-tm.jpg\" width=\"100\" height=\"124\" \/>Billabong&#8217;s<\/strong> retails stores have apparently gotten so far removed from being actual surf shops that they&#8217;ve been forced to hire a company called <strong><a href=\"http:\/\/us.moodmedia.com\">Mood Media<\/a><\/strong>\u00a0(formerly known as <strong>Musak<\/strong>) to &#8220;develop a sound and scent&#8221; strategy to help their retails stores smell more authentic, according to a story on <a href=\"http:\/\/sportsonesource.com\/news\/team\/team_article.asp?section=8&amp;Prod=7&amp;id=60715\"><strong>SportsOneSource<\/strong><\/a>.<\/p>\n<blockquote><p>The Mood team, in partnership with <strong><a href=\"http:\/\/www.scentair.com\">ScentAir<\/a><\/strong>, created a tailored scent solution for the Billabong stores as part of the new strategy. A fragrance called \u201c<strong>Sex Wax<\/strong>,\u201d based on the well-known surfboard wax brand, was developed to help customers experience the essence of the Billabong brand. . .\u00a0&#8220;We are delighted to help Billabong create a bespoke in-store experience for its customers. By developing a new sound design and fragrance with Mood, Billabong can now plunge guests into an immersive experience based on our unique technology and creative solutions,&#8221; said Linda Ralph, International VP of Business Development at Mood.<\/p><\/blockquote>\n<p>It should be mentioned that this is a story we would have made up for\u00a0April Fools Day had we cared enough about Billabong retail stores to make fun of them. Seriously, can action\u00a0retail\u00a0get any sadder than this?<\/p>\n<p><strong>[Link: <a href=\"http:\/\/sportsonesource.com\/news\/team\/team_article.asp?section=8&amp;Prod=7&amp;id=60715\">SportsOneSource<\/a>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Billabong&#8217;s retails stores have apparently gotten so far removed from being actual surf shops that they&#8217;ve been forced to hire a company called Mood Media\u00a0(formerly known as Musak) to &#8220;develop a sound and scent&#8221; strategy to help their retails stores smell more authentic, according to a story on SportsOneSource. The Mood team, in partnership with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,16,6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/49895"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49895"}],"version-history":[{"count":4,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/49895\/revisions"}],"predecessor-version":[{"id":49900,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/49895\/revisions\/49900"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49895"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}