The Mission features a suite of custom applications tailored to action sports, as well as industry-leading durability and a category-first 10-ATM (100 meter) water-resistance rating. In addition to the full capabilities of the Android WearTM platform and apps, the smartwatch introduces Nixon\u2019s custom Mission app powered by Surfline and Snocountry. The Mission app places live conditions information at a glance of the wrist and features a custom activity-tracking application developed in partnership with Trace, the leader in action sports activity tracking.<\/p><\/blockquote>\n
And with built-in GPS, this watch could be a prime replacement for the Garmin fenix 3 that is currently occupying our wrist. But we won’t be sure about that until we get one to test out for a couple weeks. For the official word from Nixon, please follow the jump.<\/p>\n
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Nixon Develops World\u2019s First Action Sports Smartwatch Powered by Google Android WearTM and Qualcomm Snapdragon Wear<\/p>\n
Industry-First 10-ATM Water Resistant and Ultra-Rugged Smartwatch Debuts at Baselworld<\/p>\n
(Encinitas, California) March 16, 2016 \u2013 California-based, watch and accessories brand Nixon announces The Mission \u2014 the world\u2019s first ultra-rugged, action sports smartwatch. Built on the latest technology from Google\u2019s Android WearTM smartwatch platform and the Qualcomm\u00ae SnapdragonTM Wear 2100 system-on-chip (SoC), The Mission features a suite of custom applications tailored to action sports, as well as industry-leading durability and a category-first 10-ATM (100 meter) water-resistance rating. In addition to the full capabilities of the Android WearTM platform and apps, the smartwatch introduces Nixon\u2019s custom Mission app powered by Surfline and Snocountry. The Mission app places live conditions information at a glance of the wrist and features a custom activity-tracking application developed in partnership with Trace, the leader in action sports activity tracking. Pairing innovative software with an ultra-rugged and water-resistant design allows individuals to enjoy The Mission\u2019s technology and third party apps where they are spending their time \u2014 riding, in the water, on the mountain, and beyond. Available later this year in multiple colors at select retailers, The Mission will also be available to customize on Nixon.com.<\/p>\n
\u201cOur audience leads an intense, outdoor lifestyle and pushes products to the limit. All of our watches have to meet a high standard of durability and water resistance and for many of these participants, a fragile smartwatch is useless,\u201d noted Tyson White, Vice President of Product at Nixon. \u201cWith current products splash-proof at best, we knew we had to create a smartwatch that could survive the surf or the first ride down the mountain. We developed the watch in tandem with our world-class surf and snow athletes who lead demanding, rigorous lifestyles. By listening and implementing their feedback, The Mission became a unique collaboration between our athletes and our product team: we\u2019ve created the 4×4 of smartwatches, ruggedly built for extreme situations.\u201d<\/p>\n
\u201cNixon has always taken its own path in watches, creating franchise products like The 51-30, The Time Teller and The Ultratide. We\u2019ve always pushed things that have never been done before and we\u2019re doing it again with The Mission,\u201d said Nick Stowe, CEO of Nixon. \u201cWe wanted to make our entrance into the smart category in a disciplined and purposeful way by bringing functions that are useful and true to our DNA and action sports heritage. Building The Mission, and the family of smart products to come, is Nixon\u2019s leap into the future, and working with partners such as Google and Qualcomm Technologies has been an inspiring experience.\u201d<\/p>\n
Preloaded with the Nixon exclusive Mission and Trace apps, The Mission brings your world to your wrist. Powered in partnership by Surfline and Snocountry, The Mission app keeps surfers and riders updated in real-time on surf and snow conditions worldwide. The Nixon Trace app pairs with Trace and allows users to track their sessions and easily view their stats and session details during activity.<\/p>\n
The Mission features the toughest hardware of any smartwatch. With groundbreaking water resistant capabilities rated to 10-ATM (100 meters; 330 feet), The Mission has the highest waterproof rating of any smartwatch on the market. The Mission\u2019s chassis is designed to take on the most intense situations. The custom-molded case is made from tough polycarbonate and stainless steel with a full round AMOLED display, all protected by the watch\u2019s 316L grade stainless steel bezel that performs as a roll cage protecting the tough Corning\u00ae Gorilla\u00ae Glass crystal. A custom dual-layer, silicone band offers a balance between everyday comfort and off-road toughness. One of the first watches announced to be based on the Snapdragon Wear 2100 SoC, enabling sleek designs, long battery life, smart sensing, and always- connected experiences. The Mission will benefit from the chipset\u2019s long battery life, smart sensing and always- connected experiences.
\nFollowing its ethos of Team-Designed, Custom-Built, Nixon will offer customization options for The Mission through its Nixon.com e-commerce platform. Customers will be able to select between case finishes, custom bezel colors and a variety of band colors to create their own \u201c1 of 1\u201d special-edition model. Bezel options will include a variety of finishes such as solid stainless steel, IP plated steel and CerakoteTM pop colors. Bands will feature custom silicone colors in a durable dual-layer silicone band. Finally, the full-color digital display can also be set to mirror the face of Nixon\u2019s leading watch models, including: The 51-30, The Sentry, The Player, The Ranger and The Unit.<\/p>\n
Nixon will unveil The Mission to the industry at Baselworld in March and will make the smartwatch available later this year at select retailers, Nixon stores and online at www.nixon.com.<\/p>\n
About Nixon
\nFounded in 1998 in Encinitas, California, Nixon is a premium global watch and accessories brand. Nixon\u2019s Team- Designed, Custom-Built watches and accessories are sold in the best boardsport, fashion and specialty retailers in over 90 countries around the world. For more information, please visit www.nixon.com.<\/p>\n
Qualcomm Technologies, Inc. is a subsidiary of Qualcomm Incorporated. Qualcomm Snapdragon and Qualcomm Snapdragon Wear are products of Qualcomm Technologies, Inc.
\nAndroid WearTM, Google and other marks are trademarks of Google Inc. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries.<\/p>\n","protected":false},"excerpt":{"rendered":"
Today (March 16, 2016), Nixon is at Switzerland’s world famous watch and jewelry expo Baselworld to rollout The Mission, their first ever smartwatch powered by Google’s Android Wear and Qualcomm’s Snapdragon Wear 2100 system-on-a-chip. In otherwords, a real-deal Android smartwatch designed specifically with action sports in mind. The Mission features a suite of custom applications tailored to action […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,17],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/49696"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49696"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/49696\/revisions"}],"predecessor-version":[{"id":49700,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/49696\/revisions\/49700"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49696"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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