{"id":46391,"date":"2014-06-03T15:49:17","date_gmt":"2014-06-03T22:49:17","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=46391"},"modified":"2014-06-03T16:09:33","modified_gmt":"2014-06-03T23:09:33","slug":"spy-celebrates-two-decades-with-20-collection","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=46391","title":{"rendered":"Spy Celebrates 2 Decades With 20 Collection"},"content":{"rendered":"

\"SPY_Happy_20_Collection_floating\"<\/a>Spy Optic<\/strong><\/a> is celebrating 20 years of sunglass making with the Happy 20 Collection<\/a>. <\/strong>\u00a0The retro forward sunglasses come in three limited edition styles: the Fore, the Union, and the Heir.<\/p>\n

\u201cSPY has now been on the vanguard of eyewear evolution for twenty years,\u201d says Michael Marckx, SPY president and CEO. \u201cThe Happy 20 Collection combines our distinct design heritage with our current technologies to make something for people who have been with SPY all along and for those who are just hopping on the train. Plus, we give a nod to where we are all headed. In any form, we promise you\u2019re in for a fun ride.\u201d<\/p><\/blockquote>\n

The glasses are built with recycled metals, plus Spy’s 100 percent biodegradable Plantate frame material. And, they feature Happy Lenses as well. Thought they wouldn’t? The retail from between $130 to $170. For the official word from Spy, follow the jump.<\/p>\n

<\/p>\n

SPY CELEBRATES TWO DECADES OF SMILES WITH THE HAPPY 20 COLLECTION
\nThree Limited Styles Designed for High Smileage<\/p>\n

CARLSBAD, Calif.\u2014SPY\u00ae is happy to introduce the Happy 20 Collection\u2014three limited edition styles designed to celebrate two decades of putting Happy smiles on the faces of people everywhere.\u00a0Pushing the research and development envelope both technologically and aesthetically, the Happy 20 Collection includes three unique sunglasses featuring the Happy Lens\u2122 that reaffirm where we started, where we\u2019re at, and what the future holds.<\/p>\n

\u201cSPY has now been on the vanguard of eyewear evolution for twenty years,\u201d says Michael Marckx, SPY president and CEO. \u201cThe Happy 20 Collection combines our distinct design heritage with our current technologies to make something for people who have been with SPY all along and for those who are just hopping on the train. Plus, we give a nod to where we are all headed. In any form, we promise you\u2019re in for a fun ride.\u201d<\/p>\n

A limited edition collection, Happy 20 is built with recycled metals and SPY\u2019s 100% biodegradable Plantate\u2122 frame material. Additionally, all three Happy 20 styles feature SPY\u2019s Happy Lens\u2014a lens technology that lets in the sun\u2019s \u201cgood\u201d rays that studies suggest create an uplift in mood and alertness, while still blocking the sun\u2019s \u201cbad\u201d rays.<\/p>\n

\u201cWith SPY being one of the last standing independent eyewear brands, we wanted to celebrate twenty years of innovation and Happy smiles with a unique collection,\u201d says Juliette Koh, SPY product director. \u201cUtilizing Plantate to create all three styles, we were able to transcend our design curve and create pieces that truly hit on SPY\u2019s heritage\u2014and what the future holds\u2014while still staying in line with our environmentally conscious goals. Happy 20 truly embodies the SPY design language loud and clear.\u201d<\/p>\n

Paying homage to SPY heritage, the Fore is a full coverage classic wrap with aggressive styling and unique SPY bevels. A standout frame with a shape so distinct it could only live in the now, the Union is a medium-sized frame with lightweight temples to provide all-day comfort. Embodying our unusual approach in everything we do, the Heir is a fashion-forward sunglass featuring a strong bridge dip, unique temple shape and mixed materials.<\/p>\n

Hitting stores this week, the Happy 20 Collection will be available in Matte Black and Woodgrain frame colors and available with Platinum or Emerald Mirror Happy Lenses. MSRP for the Happy 20 Collection ranges from $130 to $170.<\/p>\n

For more information about the Happy 20 Collection, go to www.spyoptic.com\/happy20. To learn more about the SPY Happy Lens\u2122, go to www.spyoptic.com\/happy. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com\/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spy Optic is celebrating 20 years of sunglass making with the Happy 20 Collection. \u00a0The retro forward sunglasses come in three limited edition styles: the Fore, the Union, and the Heir. \u201cSPY has now been on the vanguard of eyewear evolution for twenty years,\u201d says Michael Marckx, SPY president and CEO. \u201cThe Happy 20 Collection […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,37],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/46391"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46391"}],"version-history":[{"count":4,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/46391\/revisions"}],"predecessor-version":[{"id":46396,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/46391\/revisions\/46396"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46391"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}