{"id":44672,"date":"2014-01-13T10:30:01","date_gmt":"2014-01-13T18:30:01","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=44672"},"modified":"2014-01-13T11:11:11","modified_gmt":"2014-01-13T19:11:11","slug":"spy-signs-licensing-deal-with-j-fin-group","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=44672","title":{"rendered":"Spy Signs Licensing Deal With J Fin Group"},"content":{"rendered":"

\"2013-SPY-LOGO-tm.jpg\"<\/a>Get ready for Spy<\/a><\/strong> branded everything. Spy announced today that they have signed a licensing agreement with the Irvine, California based company The J Fin Group<\/a><\/strong> to sell products “including, but not limited to, men\u2019s and boy\u2019s apparel, unisex accessories and consumer electronics.”<\/p>\n

\u201cThe J Fin Group in partnership with Scope\u2019s Business Services Platform is an exciting new partner for SPY,\u201d says Michael Marckx<\/strong>, SPY CEO and president. \u201cIn addition to a number of other brands, they own and market the Split<\/a><\/strong> and Ambig<\/a><\/strong> brands and understand the unique market segments we serve: active, \u2018happy to be outdoors\u2019 surfers, snowboarders, skiers, motocross riders, cyclists, and beach goers. Our vision is to develop authentic and compelling product for each of these groups leveraging the SPY brand’s newfound strength in the market and its unique and irreverent \u2018happy\u2019 point of view. We are confident that our combined experience will allow us to successfully open new channels of distribution, attract new customers, expand the product offerings and provide meaningful growth opportunities for the future.\u201d<\/p><\/blockquote>\n

For the official word from Spy, follow the jump.Launches Licensing Partnership For Multiple Categories<\/p>\n

CARLSBAD, Calif.\u2014SPY\u00ae Inc. (OTCBB: XSPY), a leading eyewear company known for its patent-pending Happy Lens\u2122 technology, today announced a licensing partnership with The J Fin Group to design, manufacture and sell SPY products including, but not limited to, men\u2019s and boy\u2019s apparel, unisex accessories and consumer electronics.<\/p>\n

\u201cThe J Fin Group in partnership with Scope\u2019s Business Services Platform is an exciting new partner for SPY,\u201d says Michael Marckx, SPY CEO and president. \u201cIn addition to a number of other brands, they own and market the Split and Ambig brands and understand the unique market segments we serve: active, \u2018happy to be outdoors\u2019 surfers, snowboarders, skiers, motocross riders, cyclists, and beach goers. Our vision is to develop authentic and compelling product for each of these groups leveraging the SPY brand’s newfound strength in the market and its unique and irreverent \u2018happy\u2019 point of view. We are confident that our combined experience will allow us to successfully open new channels of distribution, attract new customers, expand the product offerings and provide meaningful growth opportunities for the future.\u201d<\/p>\n

Based in Irvine, Calif., The J Fin Group manages the design, sourcing, marketing, licensing and worldwide distribution for products under its umbrella of owned and licensed consumer lifestyle brands. Utilizing a strategic partnership with the Scope Business Services Platform to manage back-end operations, they also provide strategic support for the management teams of those businesses.<\/p>\n

\u201cMichael has done and continues to do an amazing job of building SPY as a brand,\u201d says Jock Thompson, president of The J Fin Group. \u201cWe\u2019ve been approached by optic brands before, but have never been convinced that any could extend in categories past optics. SPY has several great brand extension opportunities, not the least of which are consumer electronics, accessories and apparel. We couldn\u2019t be more Happy about the opportunity to partner with the team at SPY and build upon these categories.\u201d<\/p>\n

To learn more about the SPY Happy Lens\u2122, go to www.spyoptic.com\/happy<http:\/\/www.spyoptic.com\/happy>. For additional information about The J Fin Group, go to www.jfingroup.com<http:\/\/www.jfingroup.com>.For more information about SPY, log-on at www.spyoptic.com<file:\/\/composeviewinternalloadurl\/www.spyoptic.com>, www.facebook.com\/spyoptic<file:\/\/composeviewinternalloadurl\/www.facebook.com\/spyoptic>, Twitter @spyoptic<file:\/\/composeviewinternalloadurl\/www.twitter.com\/spyoptic> and @spyoptic<file:\/\/composeviewinternalloadurl\/www.instagram.com\/spyoptic> on Instagram.<\/p>\n

###<\/p>\n

SPY Inc.: We have a HAPPY disrespect for the usual way of looking (at life). This mindset helps drive us to design, market and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports\u2013the things that make them HAPPY. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual, and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. It’s what makes us HAPPY, and our customers, too. Our principal products\u2013sunglasses, goggles and prescription frames\u2013are happily marketed with fun and creativity under the SPY\u00ae brand. More information about SPY may be obtained from: www.spyoptic.com, www.facebook.com\/spyoptic, Twitter @spyoptic and Instagram @spyoptic.<\/p>\n

The J Fin Group: Based in Irvine, California The J Fin Group manages the design, sourcing, marketing, licensing and worldwide distribution for products under its umbrella of owned and licensed consumer lifestyle brands. Brands currently owned under the company\u2019s umbrella include Ambig and Split. Brands under license include Spy for consumer electronics, accessories and men\u2019s and boy\u2019s apparel. The J Fin Group utilizes a strategic partnership with The Scope Business Services Platform to manage back-end operations. www.jfingroup.com<http:\/\/www.jfingroup.com> www.ambig.com<http:\/\/www.ambig.com> www.splitusa.com<http:\/\/www.splitusa.com> www.spyoptic.com<http:\/\/www.spyoptic.com><\/p>\n

Scope Business Services Platform: The Scope Business Services Platform (SBSP) manages the back-end operations of consumer product businesses while also providing strategic support for the management teams of those businesses. With over 25 years of service, SBSP offers businesses scalable business resources including: financing, accounting, 3PL services, sourcing assistance, IT systems, and human resource management allowing brand owners to focus on the business building aspects of sales, marketing and development.<\/p>\n","protected":false},"excerpt":{"rendered":"

Get ready for Spy branded everything. Spy announced today that they have signed a licensing agreement with the Irvine, California based company The J Fin Group to sell products “including, but not limited to, men\u2019s and boy\u2019s apparel, unisex accessories and consumer electronics.” \u201cThe J Fin Group in partnership with Scope\u2019s Business Services Platform is […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44672"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44672"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44672\/revisions"}],"predecessor-version":[{"id":44727,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44672\/revisions\/44727"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44672"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}