{"id":44574,"date":"2014-01-06T09:19:39","date_gmt":"2014-01-06T17:19:39","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=44574"},"modified":"2014-01-06T09:20:01","modified_gmt":"2014-01-06T17:20:01","slug":"reed-exhibitions-swallows-capsule","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=44574","title":{"rendered":"Reed Exhibitions Swallows Capsule"},"content":{"rendered":"

\"Capsule<\/a>Reed Exhibitions<\/a><\/strong>‘ appetite for trade shows is not flagging in the least. After purchasing the Agenda Show<\/a><\/strong> exactly a year ago (January 2, 2013) they’ve now announced that they have acquired the Capsule<\/a><\/strong> shows from BPMW<\/a><\/strong> for an undisclosed amount.<\/p>\n

\u201cWe feel that Capsule is a great cultural fit with our growing fashion portfolio, and a great addition to what we\u2019re doing with the AGENDA events\u201d said Greg Topalian<\/strong>, Senior Vice President at Reed.\u00a0 He added, \u201cThe team\u2019s dedication to the feel, authenticity and respect for the market it serves has been, and will continue to be, the keys to Capsule\u2019s success.\u201d <\/p><\/blockquote>\n

The deal closed in late December 2013. Watch out Advanstar<\/a><\/strong>, Reed is coming for you. For the official word from Reed, follow the jump.CAPSULE JOINS REED EXHIBITIONS PORTFOLIO OF EVENTS<\/p>\n

(January 6, 2014) Capsule, the global trade event for the advanced contemporary apparel market, has joined Reed Exhibitions, the world\u2019s leading trade show organizer. Capsule, with twelve shows annually held in New York, Paris, Berlin and Las Vegas, specializes in presenting a curated assortment of high-end progressive and independent designers to a worldwide community of prestigious retailers and fashion editors. Its emphasis is on classic and forward thinking sportswear and accessories, plus ancillary experiences that speak to the cultural creative audience. Renowned for an infectious vibe and a strong buzz among trend makers and watchers, Capsule has become a not-to-be-missed event since its launch in 2007. <\/p>\n

Capsule, which has been independently operated by fashion consultancy BPMW since its inception, will join Reed\u2019s growing portfolio of fashion events (that already includes AGENDA). The two companies will collaborate on show development and work to further enhance the overall experience for the exhibitors and attendees who make up the Capsule community. Working together, Reed and Capsule will drive customer value to new heights, providing the high-end fashion community with greater access and expanded opportunities to grow and thrive.<\/p>\n

\u201cWe\u2019ve watched the community of Capsule brands shape the fashion landscape and we\u2019re proud to offer a boutique experience that provides the opportunity for industry relationships to flourish,\u201d said Deirdre Maloney, co-founder of Capsule. \u201c But as the market has grown so have we, and the time is right for us to join forces with a world class company like Reed that can help us do what we\u2019ve always done, better. We are so impressed with Reed\u2019s global perspective and rich experience, and we\u2019re looking forward to working together on what is and will remain a very personal project for us.\u201d <\/p>\n

\u201cWe feel that Capsule is a great cultural fit with our growing fashion portfolio, and a great addition to what we\u2019re doing with the AGENDA events\u201d said Greg Topalian, Senior Vice President at Reed.\u00a0 He added, \u201cThe team\u2019s dedication to the feel, authenticity and respect for the market it serves has been, and will continue to be, the keys to Capsule\u2019s success.\u201d <\/p>\n

The three co-founders of Capsule, Maloney, Edina Sultanik and Minya Quirk, will work closely with Topalian and the Reed management team in running the events and are excited for the show\u2019s evolution. <\/p>\n

The transaction was completed in late December. Terms were not disclosed. <\/p>\n

Capsule events for A\/W 2014: Capsule Berlin, January 14-15, 2014
\nCapsule Paris Men\u2019s, January 17-19, 2014
\nCapsule New York Men\u2019s, January 21-22, 2014
\nCapsule Las Vegas, February 17-19, 2014
\nCapsule New York Women\u2019s, February 22-24, 2014
\nCapsule Paris Women\u2019s, February 28 \u2013 March 2, 2014<\/p>\n

For more information:
\ncapsuleshow.com<\/p>\n

About Capsule<\/strong>:
\nCapsule is the fashion and lifestyle event that showcases today\u2019s best high-end, progressive labels and directional, independent designers. Presenting a fresh approach to the fashion tradeshow, Capsule\u2019s community reflects the look and tastes of the advanced consumer. A strictly juried show, what is constant across all Capsule participants is a premium level of ideas, overall aesthetic, styling, fit, design and brand messaging. From high to low, bold to subtle, impulsive to thoughtful, the beauty of Capsule is in the mix. Only the world’s most innovative and sought-after brands are invited to participate. Capsule takes place 12 times a year in New York, Paris, Berlin and Las Vegas.\u00a0Capsule was created in 2007 by NY-based fashion consultancy\u00a0BPMW.<\/p>\n

About Reed Exhibitions<\/strong>:
\nReed Exhibitions is the world\u2019s leading events organizer, with over 500 events in 42 countries. In 2012 Reed brought together over seven million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and are organized by 34 fully staffed offices. Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry<\/p>\n","protected":false},"excerpt":{"rendered":"

Reed Exhibitions‘ appetite for trade shows is not flagging in the least. After purchasing the Agenda Show exactly a year ago (January 2, 2013) they’ve now announced that they have acquired the Capsule shows from BPMW for an undisclosed amount. \u201cWe feel that Capsule is a great cultural fit with our growing fashion portfolio, and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44574"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44574"}],"version-history":[{"count":1,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44574\/revisions"}],"predecessor-version":[{"id":44575,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/44574\/revisions\/44575"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44574"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}