{"id":43011,"date":"2013-08-13T15:32:46","date_gmt":"2013-08-13T22:32:46","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=43011"},"modified":"2013-08-13T15:32:59","modified_gmt":"2013-08-13T22:32:59","slug":"burton-launches-2014-line-site","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=43011","title":{"rendered":"Burton Launches 2014 Line &#038; Site"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"450\" height=\"253\" src=\"\/\/www.youtube.com\/embed\/AlUfT2ZWSUY\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>The new <strong><a href=\"http:\/\/www.burton.com\/\" target=\"_blank\">Burton website<\/a><\/strong> is live. The new Burton website is live. The new. . . wait, you haven&#8217;t been waiting for this? Oh. Well, Burton Snowboards would still like you to check out all the work they&#8217;ve done to make buying their products oh so much easier.<\/p>\n<blockquote><p>Fully optimized for mobile and tablet browsing, the new site features a host of updated shopping tools, such as the Board Finder,Outfitter and completely redesigned Bag Check. At the heart of Burton.com is the Product section, which is fully enhanced so users can dive into the top 2014 tech stories via detailed descriptions, videos and close-up product images that clearly explain innovative product features. Another key highlight is the updated Dealer Locator that helps shoppers find a local store to check out all the latest men\u2019s, women\u2019s, youth and tech gear. <\/p><\/blockquote>\n<p>They&#8217;ve also launched the first teaser edit for their new web promotional video series (see above).For the official word from Burton follow the jump.<!--more-->Welcome to Winter &#8211; The New Burton 2014 Gear is Here!<\/p>\n<p>BURLINGTON, VT (August 13, 2013) The countdown is over, and the \u2018Season of Reason\u2019 is finally here with today\u2019s launch of Burton\u2019s new 2014 collection, Winter 2014 catalog and the completely redesigned Burton.com. One of the most anticipated moments of the year for snowboarders worldwide, today is the day when riders everywhere can check out thousands of new Burton 2014 snowboards, boots, bindings, outerwear, bags, apparel and more. And it doesn\u2019t stop there. To kick the season off right, Burton is also premiering the first teaser from its brand new, four-part web video series, called \u201cBurton Presents &#8211; [Snowboarding].\u201d<\/p>\n<p>First up is the product. Designed and tested by the world\u2019s best snowboarders, the 2014 line is absolutely next level. For boards, check out the men\u2019s Trick Pony and women\u2019s Social Restricted, both winners of the coveted Transworld Snowboarding Good Wood awards. Also big news on the boards\u2019 front is that all Burton snowboards featuring The Channel mounting system are now backed by a three-year warranty. For bindings, take a close look at the 2014 Malavita, which features top technologies backed with a freestyle focus. Burton boots offer Total Comfort technology, so from day one to day 100, they start comfortable and stay comfortable. On the outerwear side, Burton keeps riders warm, dry and looking good with a vast line that features best-in-class technology and design, including the men\u2019s [ak] 2L Swash Jacket, the women\u2019s Jet Set Jacketand the Boys\u2019 Fray Jacket. This season, Burton also has some incredible, must-see collaboration projects, including collections designed with Gwen Stefani\u2019sL.A.M.B. and Pharrell Williams\u2019 BIONIC\u00ae YARN. Finally for 2014, Burton has created an exclusive #Screengrab technology in gloves, and expanded its sustainable offerings with the Green Mountain Process in the apparel and bag lines.<\/p>\n<p>To dig deep into the new Winter 2014 collection, check out the freshly designed Burton.com, packed full of original content that showcases Burton\u2019s industry-leading products, top team riders and world-class events. Fully optimized for mobile and tablet browsing, the new site features a host of updated shopping tools, such as the Board Finder,Outfitter and completely redesigned Bag Check. At the heart of Burton.com is the Product section, which is fully enhanced so users can dive into the top 2014 tech stories via detailed descriptions, videos and close-up product images that clearly explain innovative product features. Another key highlight is the updated Dealer Locator that helps shoppers find a local store to check out all the latest men\u2019s, women\u2019s, youth and tech gear. Also core to the site is the interactive Burton Team page, packed with team photos, bios, setups, media and footage. New to the Team section this year, users can also check out Team Kit Lookbooks that show what the team is riding. And finally, look for the new Features &#38; Video section, where Burton publishes a mountain of original content showcasing snowboarding stories, photos and videos across seven unique channels including, \u2018Discover The Channel,\u2019 \u2018Form Follows Function,\u2019 and \u2018Kid \u2018n Play.\u2019<\/p>\n<p>In addition to unveiling the new 2014 product, catalog and website, today Burton also released the first official teaser of its brand new four-part web video series, \u201cBurton Presents &#8211; [Snowboarding].\u201dWith footage filmed on state-of-the-art RED cameras, the four distinct edits feature the best of Backcountry, Street, Women and Resort riding, showcasing Burton pro snowboarders at locations around the globe. Check out the first official teaser, and look for new \u201cBurton Presents\u201d installments dropping every other week starting with \u201cBACKCOUNTRY [Snowboarding]\u201d on 9\/13, \u201cSTREET [Snowboarding]\u201d on 9\/27, \u201cWOMEN [Snowboarding]\u201d on 10\/11 and finally \u201cRESORT [Snowboarding]\u201d on 10\/25.<\/p>\n<p>Stay tuned for more details about all things Burton 2014 with hashtag #BurtonWTW, including new video teasers, contests and upcoming in-store events. To shop the new 2014 gear from Burton, head to your local snowboard shop, www.burton.com, or a Burton flagship store near you. And to request a catalog, please call Burton Rider Service at (800) 881-3138 or fill out a catalog request on Burton.com. Get \u2018em early while supplies last.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Burton website is live. The new Burton website is live. The new. . . wait, you haven&#8217;t been waiting for this? Oh. Well, Burton Snowboards would still like you to check out all the work they&#8217;ve done to make buying their products oh so much easier. Fully optimized for mobile and tablet browsing, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37,4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/43011"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43011"}],"version-history":[{"count":1,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/43011\/revisions"}],"predecessor-version":[{"id":43012,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/43011\/revisions\/43012"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43011"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}