{"id":4271,"date":"2009-01-20T14:56:41","date_gmt":"2009-01-20T22:56:41","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=4271"},"modified":"2009-01-20T15:02:36","modified_gmt":"2009-01-20T23:02:36","slug":"peralta-and-the-art-of-caffeinated-sugar-water","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=4271","title":{"rendered":"Peralta And The Art Of Caffeinated Sugar Water"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/01\/amp-logo.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/01\/amp-logo.jpg','popup','width=157,height=105,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/01\/amp-logo-tm.jpg\" height=\"133\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Amp Logo\" \/><\/a>Iconic skateboarder\/film director <strong>Stacy Peralta<\/strong> has been on the commercial rampage lately. First with a documentary ad for fast food chain <strong>Burger King<\/strong> that <strong><a href=\"http:\/\/www.boardistan.com\/?p=3156\" target=\"_blank\">stirred up a commotion<\/a><\/strong> for introducing third world citizens to crap American food.<\/p>\n<p>Now, he&#8217;s shilling caffeinated sugar water for <strong><a href=\"http:\/\/www.ampenergy.com\/\" target=\"_blank\">Amp Energy Drink<\/a><\/strong> with commercials featuring <strong>NASCAR<\/strong> drvier <strong>Dale Earnhardt, Jr<\/strong>.<\/p>\n<blockquote><p><strong>PepsiCo<\/strong> and <strong>BBDO<\/strong> wanted the commercial to have a documentary feel to it, so once the groundwork was set, they reached out to director Stacy Peralta. . . . Peralta&#8217;s documentaries had the kind of lifestyle feel that Amp wanted for this commercial.<\/p><\/blockquote>\n<p>Apparently, authenticity is important when energy drink sales are on the line.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.sportingnews.com\/yourturn\/viewtopic.php?t=509118\" target=\"_blank\">Sporting News<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iconic skateboarder\/film director Stacy Peralta has been on the commercial rampage lately. First with a documentary ad for fast food chain Burger King that stirred up a commotion for introducing third world citizens to crap American food. Now, he&#8217;s shilling caffeinated sugar water for Amp Energy Drink with commercials featuring NASCAR drvier Dale Earnhardt, Jr. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/4271"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4271"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/4271\/revisions"}],"predecessor-version":[{"id":4274,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/4271\/revisions\/4274"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4271"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}