{"id":4193,"date":"2009-01-16T16:35:08","date_gmt":"2009-01-17T00:35:08","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=4193"},"modified":"2009-01-17T12:19:27","modified_gmt":"2009-01-17T20:19:27","slug":"shaun-white-has-some-fast-company","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=4193","title":{"rendered":"Shaun White Has Some Fast Company"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/01\/feature-56-shaun-white1.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/01\/feature-56-shaun-white1.jpg','popup','width=575,height=225,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/01\/feature-56-shaun-white1-tm.jpg\" height=\"168\" width=\"430\" border=\"1\" hspace=\"4\" vspace=\"4\" alt=\"Feature-56-Shaun-White1\" \/><\/a><\/p>\n<p>The cover story of the latest issue of <strong><a href=\"http:\/\/www.fastcompany.com\/magazine\/132\/shaun-white-lifts-off.html\" target=\"_blank\">Fast Company Magazine<\/a><\/strong> exposes <strong>Shaun White&#8217;s<\/strong> amazing sponsorship aptitude: his ability to take money from the right people and keep his personal brand rolling strong.<\/p>\n<blockquote><p>I was so fortunate to have had some success before the Olympics,&#8221; he says. &#8220;So when the time came for everyone to come at me, I was able to step back and say, &#8216;Do I really want to do that? Do I want to be known for airing over some dude who is going aaaahhh! with his teeth gleaming?&#8217; &#8221; . . . White has sought out companies he truly connects with. Working with a tight team of advisers that include his 29-year-old brother, <strong>Jesse<\/strong>, and his agent, <strong>Mark Ervin<\/strong> of <strong>IMG<\/strong>, White sees these deals as a long-term investment portfolio, something that will outlast his knees. Each corporation meshes with a discrete slice of his actual life, and with each one, White dives in and takes a central role, from the design of specific products to pulling deals together among his various partners.<\/p><\/blockquote>\n<p>Shaun has been playing it smart from the beginning and it looks like the long game pays off. And we had to laugh out loud when writer <strong>Mark Borden<\/strong> described Shaun as having a &#8220;strange equine beauty,&#8221; because we&#8217;ve always thought of his beauty as more <strong><a href=\"http:\/\/www.sacklunch.com\/oldsacks\/022406.php\" target=\"_blank\">simian<\/a><\/strong>.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.fastcompany.com\/magazine\/132\/shaun-white-lifts-off.html\" target=\"_blank\">Fast Company<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cover story of the latest issue of Fast Company Magazine exposes Shaun White&#8217;s amazing sponsorship aptitude: his ability to take money from the right people and keep his personal brand rolling strong. I was so fortunate to have had some success before the Olympics,&#8221; he says. &#8220;So when the time came for everyone to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15,3,4,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/4193"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4193"}],"version-history":[{"count":5,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/4193\/revisions"}],"predecessor-version":[{"id":4198,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/4193\/revisions\/4198"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4193"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}