{"id":4166,"date":"2009-01-16T03:12:44","date_gmt":"2009-01-16T11:12:44","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=4166"},"modified":"2009-01-16T09:20:55","modified_gmt":"2009-01-16T17:20:55","slug":"k2-buys-run-bikes-swims-to-zoot","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=4166","title":{"rendered":"K2 Buys Run, Bikes, Swims To Zoot"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/01\/logo-1.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/01\/logo-1.jpg','popup','width=142,height=67,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/01\/logo-1-tm.jpg\" height=\"47\" width=\"100\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Logo-1\" \/><\/a><strong><a href=\"http:\/\/www.k2sports.com\/\" target=\"_blank\">K2 Sports<\/a><\/strong> has purchased <strong><a href=\"http:\/\/www.zootsports.com\/\" target=\"_blank\">Zoot<\/a><\/strong>, the Kona, Hawaii based maker of triathlon apparel according to a story on <strong><a href=\"http:\/\/www.bicycleretailer.com\/news\/newsDetail\/2248.html\" target=\"_blank\">Bicycle Retailer<\/a><\/strong>.<\/p>\n<blockquote><p>\u201cWe are excited to welcome Zoot to our family,\u201d said <strong>Robert Marcovitch<\/strong>, chief executive officer of K2 Sports. \u201cZoot is a fast-growing brand whose shared dedication to innovation and quality make them a terrific fit for us and we look forward to their continued growth and expansion into new product categories and geographies.\u201d<\/p><\/blockquote>\n<p>Apparently, this is another attempt by a seasonal company to break into a opposite season market. Maybe this one <strong><a href=\"http:\/\/www.boardistan.com\/?p=310\" target=\"_blank\">will work<\/a><\/strong>.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.bicycleretailer.com\/news\/newsDetail\/2248.html\" target=\"_blank\">Bicycle Retailer<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K2 Sports has purchased Zoot, the Kona, Hawaii based maker of triathlon apparel according to a story on Bicycle Retailer. \u201cWe are excited to welcome Zoot to our family,\u201d said Robert Marcovitch, chief executive officer of K2 Sports. \u201cZoot is a fast-growing brand whose shared dedication to innovation and quality make them a terrific fit [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,4,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/4166"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4166"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/4166\/revisions"}],"predecessor-version":[{"id":4173,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/4166\/revisions\/4173"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4166"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}