{"id":39684,"date":"2013-01-30T13:46:56","date_gmt":"2013-01-30T21:46:56","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=39684"},"modified":"2013-01-30T14:20:45","modified_gmt":"2013-01-30T22:20:45","slug":"brent-sandor-named-686-director-of-marketing","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=39684","title":{"rendered":"Brent Sandor Named 686 Director of Marketing"},"content":{"rendered":"

\"Brent-Sandor-686\"<\/a><\/p>\n

Look who moved to LA? Westlife Distribution<\/a><\/strong>, the parent company 686<\/a><\/strong>, has named Brent Sandor<\/strong> as their new Director of Marketing. Sandor was most recently brand director at Spy<\/strong>.<\/p>\n

\u201cAt Westlife, the family is tight. We have a history of keeping heads for a while and I\u2019m stoked that we\u2019ve found someone talented in both the creative and business realms. Sandor has proven himself from the ground up and psyched to have him on. He\u2019s the type of dude that can hang all night long with the young guns and also be the first one up for a 6am biz meeting,\u201d said Mike West<\/strong>, President\/CEO.<\/p><\/blockquote>\n

Seems that’s a good trait these days. For the official world from Westlife, follow the jump.686 announces Brent Sandor as Director of Marketing<\/p>\n

LOS ANGELES, CA \u2013 January 28, 2013 <\/p>\n

Westlife Distribution LLC, the parent company of 686 technical apparel and Matix clothing, announces the addition of Brent Sandor as Director of Marketing.<\/p>\n

Sandor, who brings a background in both marketing and design, will place his focus on the 686 brand for the immediate future.<\/p>\n

\u201cHaving grown up shredding and selling 686 outerwear as a shop employee, I have always had crazy respect for the brand and the product,\u201d said Brent. \u201cJoining Mike West and the 686 crews\u2019 creative energy is an awesome opportunity. I am excited to be a part of the renewed focus to evolve the 686 brand to a place that excites not only the team, but the entire snowboard community.\u201d<\/p>\n

\u201cAt Westlife, the family is tight. We have a history of keeping heads for a while and I\u2019m stoked that we\u2019ve found someone talented in both the creative and business realms. Sandor has proven himself from the ground up and psyched to have him on. He\u2019s the type of dude that can hang all night long with the young guns and also be the first one up for a 6am biz meeting.\u201d said Mike West, President\/CEO.<\/p>\n

Sandor most recently served as Brand Manager of SPY where he was responsible for leading snow goggle design as well as worked heavily on brand related initiatives such as the Crosstown Collection, collaborations with The Seventh Letter Crew, Herschel Supply and Keep A Breast, and athlete signature product.<\/p>\n

\u201c686, and its locale in south Los Angeles, allows for the unique opportunity to draw inspiration equally from the mountains and city streets alike to create a vision totally unique in technical outerwear,\u201d adds Brent. \u201cThe breadth of high quality products that 686 continually puts out every season is insane, and the collaborations speak for themselves – Dickies, New Balance, Levis, Scion, and the list goes on. To be a part of that, as well as work with, draw inspiration from and support some of the most creative and technical snowboarders on the planet, is what its all about. It\u2019s why we all got into this in the first place \u2013 to make rad shit, support snowboarding and create amazing times with our friends!\u201d<\/p>\n

For more information about 686\u00ae, please log onto www.686.com, like us at facebook.com\/686Apparel or follow us 686clothing on instagram.<\/p>\n

Rider owned and operated, Westlife\u2122 Distribution USA LLC is the parent company of 686\u00ae technical apparel, Matix Clothing\u00ae and the exclusive partner with New Balance\u00ae and Dickies\u00ae performance products. Since 1992, Westlife has provided the riding community with innovative, progressive, and technical apparel, outerwear, footwear and accessories found in specialty retail locations throughout the world.<\/p>\n","protected":false},"excerpt":{"rendered":"

Look who moved to LA? Westlife Distribution, the parent company 686, has named Brent Sandor as their new Director of Marketing. Sandor was most recently brand director at Spy. \u201cAt Westlife, the family is tight. We have a history of keeping heads for a while and I\u2019m stoked that we\u2019ve found someone talented in both […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,4,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/39684"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39684"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/39684\/revisions"}],"predecessor-version":[{"id":39702,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/39684\/revisions\/39702"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39684"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}