{"id":3879,"date":"2009-01-07T16:16:27","date_gmt":"2009-01-08T00:16:27","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=3879"},"modified":"2009-01-07T16:22:48","modified_gmt":"2009-01-08T00:22:48","slug":"rob-dyrdek-backs-new-applause-meter","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=3879","title":{"rendered":"Rob Dyrdek Backs New Applause Meter"},"content":{"rendered":"

\"Dyrdek\"<\/a>Self-proclaimed “action sports pioneer” Paul Taublieb<\/a><\/strong> has enlisted the help of Rob Dyrdek<\/a><\/strong> to roll out a new “Instant Scoring eXperience” from MSInteractive<\/a><\/strong>, and claims that it’s going to revolutionize<\/em> the action sports industry.<\/p>\n

\u201cFor the many years I\u2019ve been around such judged events, I\u2019ve always been struck by the disconnect \u2013 the athlete is competing and the audience is waiting, waiting, waiting to know what to feel until those scores drop,\u201d explained Taublieb. \u201cNo longer. With ISX it\u2019s all happening in the present enhancing the entertainment experience of the core fan and at the same time make street skating and all action sports accessible to the mainstream sports fan. <\/p><\/blockquote>\n

The idea is that the judges simply twiddle a knob while an event is going down and those knob twiddles are compiled and displayed in real time, like the score meter on that Tony Hawk video game.<\/p>\n

\u201cISX will take the appreciation of what skaters, and all action sports athletes do to a whole new level and you\u2019ll see ISX not only in my new MTV series \u2018Rob Dyrdek\u2019s Fantasy Factory,\u2019 but also in my Street League,\u201d added Dyrdek.<\/p><\/blockquote>\n

Reminds us a little too much of the “instant feedback” in the sci-fi book Interface<\/a><\/em><\/strong>. Shouldn’t the people judging an event take a little time to process what they’re seeing? You know, think a little? Seems like thinking is a good thing when it comes to event scoring. Follow the jump for the whole release.
\nAction Sports\u2019 Next Great Leap Forward: Instant Real Time Scoring<\/p>\n

MTV Star and Skate Icon Rob Dyrdek and Partners Create:
\nISX \u2013 Instant Scoring eXperience\u2122<\/p>\n

Los Angeles, CA – A street skate icon, action sports pioneer and a cutting-edge technology company have come together to create ISX \u2013 Instant Scoring eXperience\u2122. This revolutionary new scoring system has the potential to greatly enhance the competitive excitement for both television and live audiences, ensuring live, real-time results for street skating and all action sports.<\/p>\n

ISX uses a dial technology developed for live, real-time feedback, combined with a proprietary software and graphic interface. \u201cISX is a live, instantaneous, trick-by-trick, run-by-run scoring system, right down to the potential for a buzzer beating finale,\u201d says ISX partner, television star and street skater Rob Dyrdek. <\/p>\n

\u201cNow, like when Kobe Bryant hits a three pointer at the buzzer, skaters, as well as all action sports athletes, will experience the emotional connection between their competitive achievement and the drama of the moment with the emotional experience of fans watching live or on TV,\u201d Dyrdek added.<\/p>\n

The world-renowned street skater will exclusively use ISX for skating as a cornerstone of his upcoming professional Street League, as well as using it as part of his new MTV Show \u201cRob Dyrdek\u2019s Fantasy Factory,\u201d which premieres on MTV on Feb. 8, 2009, at 8 pm EST.<\/p>\n

Dyrdek\u2019s partners include Paul Taublieb, CEO and Founder of Media X International, Inc. (MXi), a pioneer in action sports live events and television production, as well as the originator of the ISX concept. The other partner is MSInteractive, a world-leading technology and research company and developer of the ISX instant-response dial technology and software.<\/p>\n

\u201cFor the many years I\u2019ve been around such judged events, I\u2019ve always been struck by the disconnect \u2013 the athlete is competing and the audience is waiting, waiting, waiting to know what to feel until those scores drop,\u201d explained Taublieb. \u201cNo longer. With ISX it\u2019s all happening in the present enhancing the entertainment experience of the core fan and at the same time make street skating and all action sports accessible to the mainstream sports fan. <\/p>\n

\u201cWe have utilized ISX in real-world conditions with different action sports and proven that ISX works,\u201d added Taublieb. The system maintains the accuracy of judging, but makes it instant — even trick-by-trick — in freestyle motocross, surfing, on a vert ramp, slopestyle, and of course, street skating.\u201d<\/p>\n

The technology behind ISX is built on MSInteractive\u2019s Perception Analyzer\u00ae technology, the hand-held dial system used heavily for focus group research, instant responses to presidential debates (as seen on CNN during the 2008 presidential campaign), interactive meetings and television program integration.<\/p>\n

\u201cWe\u2019re taking our decades of experience in dial-group testing and focus groups and adding the layer of proprietary scoring customization with a dynamic graphic interface tailored to the specific needs of individual sports and formats,\u201d explained David Paull, vice president of MSInteractive. \u201cThe data are collected from judges in real time as they enter scores by moving thedials based on what they see and feel.<\/p>\n

\u201cWe then combine the scores with high-quality visual graphics, telling the entire story of the competition in a compelling fashion which everyone, at the live venue and on television, can understand and in a way which has never been seen before,\u201d Paull added.<\/p>\n

\u201cISX will take the appreciation of what skaters, and all action sports athletes do to a whole new level and you\u2019ll see ISX not only in my new MTV series \u2018Rob Dyrdek\u2019s Fantasy Factory,\u2019 but also in my Street League,\u201d added Dyrdek.<\/p>\n

ISX is available for custom applications for any judged sporting and reality television event and is entirely customizable to meet the format and structure of both live and televised events of any production.<\/p>\n","protected":false},"excerpt":{"rendered":"

Self-proclaimed “action sports pioneer” Paul Taublieb has enlisted the help of Rob Dyrdek to roll out a new “Instant Scoring eXperience” from MSInteractive, and claims that it’s going to revolutionize the action sports industry. \u201cFor the many years I\u2019ve been around such judged events, I\u2019ve always been struck by the disconnect \u2013 the athlete is […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3879"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3879"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3879\/revisions"}],"predecessor-version":[{"id":3882,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3879\/revisions\/3882"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3879"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}