{"id":38760,"date":"2012-12-10T11:41:01","date_gmt":"2012-12-10T19:41:01","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=38760"},"modified":"2012-12-10T11:49:39","modified_gmt":"2012-12-10T19:49:39","slug":"new-balance-drops-in-on-skate","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=38760","title":{"rendered":"New Balance Drops In On Skate"},"content":{"rendered":"

\"Newbalance<\/a>Nike<\/a><\/strong> and Adidas<\/a><\/strong> aren’t the only heritage athletics footwear brands rolling skateboarding. Nope. Welcome New Balance<\/a><\/strong> to the party with New Balance Numeric<\/strong> a collaboration between New Balance, Black Box<\/a><\/strong>, and Westlife Distribution<\/a><\/strong>.<\/p>\n

“New Balance is proud to partner with Black Box on the New Balance Numeric skate footwear initiative,\u201d says Rob DeMartini<\/strong>, President & CEO at New Balance. \u201cAs one of the most authentic and talented skate companies in the industry, Black Box offers industry knowledge and a strong commitment to skate specialty retailers that matches well with our 107-year-old tradition of delivering technical design-forward performance products for athletes.\u201d<\/p><\/blockquote>\n

Jamie Thomas<\/strong> is obviously on board.<\/p>\n

\u201cI have always found the heritage and integrity of New Balance inspirational, therefore it\u2019s truly an honor for Black Box to partner with New Balance on the New Balance Numeric project,\u201d says Jamie Thomas, Black Box company founder and professional skateboarder.<\/p><\/blockquote>\n

And so is Westlife’s Mike West<\/strong>.<\/p>\n

\u201cThe vision for New Balance Numeric is to bring something unique to skateboarding. We combine the East Coast heritage and supreme workmanship of New Balance with the West Coast lifestyle and culture of Skateboarding,\u201d says Michael Akira West, President & CEO at Westlife Distribution.<\/p><\/blockquote>\n

For what’s left of the official press release, follow the jump.NEW BALANCE ENTERS SKATE FOOTWEAR MARKET THROUGH
\nPARTNERSHIP WITH BLACK BOX DISTRIBUTION AND CREATIVE DIRECTION BY WESTLIFE<\/p>\n

Boston, MA \u2013 December 10, 2012 \u2013 Boston-based New Balance announced today that it will enter the skate footwear market through a license agreement with Black Box Distribution of Carlsbad, CA. Branded as New Balance Numeric\u00ae or NB#\u00ae Black Box will produce and market performance footwear and apparel for skateboarding. New Balance Numeric will combine the unique requirements of skateboarders with New Balance\u2019s heritage of product excellence through comfort, fit, quality and technical materials.<\/p>\n

“New Balance is proud to partner with Black Box on the New Balance Numeric skate footwear initiative,\u201d says Rob DeMartini, President & CEO at New Balance. \u201cAs one of the most authentic and talented skate companies in the industry, Black Box offers industry knowledge and a strong commitment to skate specialty retailers that matches well with our 107-year-old tradition of delivering technical design-forward performance products for athletes.\u201d<\/p>\n

\u201cI have always found the heritage and integrity of New Balance inspirational, therefore it\u2019s truly an honor for Black Box to partner with New Balance on the New Balance Numeric project,\u201d says Jamie Thomas, Black Box company founder and professional skateboarder.<\/p>\n

New Balance Numeric will officially debut at the Agenda Trade show in Long Beach, California on January 4th, 2013 where team announcements and additional marketing plans will be revealed. New Balance Numeric will be available in the U.S. and Canada starting in July 2013 through specialty skateboard and action sports retailers only.<\/p>\n

For the creative direction and design of New Balance Numeric, Black Box has partnered with Los Angeles based Westlife Distribution, to ensure the collection will bring a distinct new perspective to the skateboarding market.<\/p>\n

\u201cThe vision for New Balance Numeric is to bring something unique to skateboarding. We combine the East Coast heritage and supreme workmanship of New Balance with the West Coast lifestyle and culture of Skateboarding,\u201d says Michael Akira West, President & CEO at Westlife Distribution.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nike and Adidas aren’t the only heritage athletics footwear brands rolling skateboarding. Nope. Welcome New Balance to the party with New Balance Numeric a collaboration between New Balance, Black Box, and Westlife Distribution. “New Balance is proud to partner with Black Box on the New Balance Numeric skate footwear initiative,\u201d says Rob DeMartini, President & […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,3,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/38760"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38760"}],"version-history":[{"count":4,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/38760\/revisions"}],"predecessor-version":[{"id":38765,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/38760\/revisions\/38765"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38760"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}