{"id":3455,"date":"2008-12-21T10:09:10","date_gmt":"2008-12-21T18:09:10","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=3455"},"modified":"2008-12-21T10:46:32","modified_gmt":"2008-12-21T18:46:32","slug":"rainbows-low-key-mastermind","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=3455","title":{"rendered":"Rainbow&#8217;s Low-Key Mastermind"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/12\/44092945.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/12\/44092945.jpg','popup','width=500,height=327,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/12\/44092945-tm.jpg\" height=\"281\" width=\"430\" border=\"1\" hspace=\"4\" vspace=\"4\" alt=\"44092945\" \/><\/a><\/p>\n<p>Back in the early 80s <strong><a href=\"http:\/\/www.rainbowsandals.com\/\" target=\"_blank\">Rainbow Sandals<\/a><\/strong> were the only flips any self-respecting surfer would wear. And now, almost 40 years later founder <strong>Sparky Longley<\/strong> is still living the dream and bringing in $12 million in profits on $37 million in sales. Not bad for a guy who still &#8220;depends on word of mouth&#8221; and a few ads in <strong>The Surfer&#8217;s Journal<\/strong> to spread the Rainbow message.<\/p>\n<p>The <strong><em><a href=\"http:\/\/www.latimes.com\/business\/la-fi-himi21-2008dec21,0,3123658.story\" target=\"_blank\">LA Times<\/a><\/em><\/strong> rus a whole background check on the company and man and we can&#8217;t think of anyone who has done the action sports business thing more smoothly than Sparky. Click the link to check it out.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.latimes.com\/business\/la-fi-himi21-2008dec21,0,3123658.story\" target=\"_blank\">LA Times<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in the early 80s Rainbow Sandals were the only flips any self-respecting surfer would wear. And now, almost 40 years later founder Sparky Longley is still living the dream and bringing in $12 million in profits on $37 million in sales. Not bad for a guy who still &#8220;depends on word of mouth&#8221; and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,6,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3455"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3455"}],"version-history":[{"count":4,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3455\/revisions"}],"predecessor-version":[{"id":3465,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3455\/revisions\/3465"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3455"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}