{"id":3144,"date":"2008-12-11T13:08:17","date_gmt":"2008-12-11T21:08:17","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=3144"},"modified":"2008-12-11T17:33:48","modified_gmt":"2008-12-12T01:33:48","slug":"sorel-steps-back-into-snowboarding","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=3144","title":{"rendered":"Sorel Steps Back Into Snowboarding"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/12\/sorel.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/12\/sorel.jpg','popup','width=344,height=436,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/12\/sorel-tm.jpg\" height=\"253\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Sorel\" \/><\/a>For old shreds who used to go through 15 rolls of duct tape a season trying to get a little heel hold in their old <strong><a href=\"http:\/\/www.sorel.com\/\" target=\"_blank\">Sorel<\/a><\/strong> Caribous this news will bring a chuckle. Sorel, a brand now owned by the giant <strong><a href=\"http:\/\/www.columbia.com\/\" target=\"_blank\">Columbia Sportswear Company<\/a><\/strong> has just signed a sponsorship deal to be the &#8220;official boot sponsor&#8221; of the U.S. Snowboarding team.<\/p>\n<blockquote><p>Sorel will outfit athletes, event staff, volunteers, on-air talent and VIPs with Sorel footwear, including the original Caribou boot, which was introduced in 1972 and has become one of the leading winter boots of alltime. . . . &#8220;USSA is excited to be partnering with Sorel around U.S. Snowboarding and several of our competitions,&#8221; said <strong>Ted Morris<\/strong>, U.S. Ski and Snowboard Association vice president, sales and marketing. &#8220;Our athletes, staff andspecial guests will have warm, dry feet no matter what the weather is like at our events in the mountains where winter can bring varying elements. It&#8217;s a privilege to be working with a brand like Sorel.&#8221;<\/p><\/blockquote>\n<p>The company&#8217;s failure to capitalize on snowboarding in the late 80s is still one of the greatest marketing fumbles in action sports&#8217; history. Welcome back, Sorel. <\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.ibtimes.com\/prnews\/20081211\/sorel-sponsors-u-s-snowboarding-national-team.htm\" target=\"_blank\">International Business Times<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For old shreds who used to go through 15 rolls of duct tape a season trying to get a little heel hold in their old Sorel Caribous this news will bring a chuckle. Sorel, a brand now owned by the giant Columbia Sportswear Company has just signed a sponsorship deal to be the &#8220;official boot [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3144"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3144"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3144\/revisions"}],"predecessor-version":[{"id":3147,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3144\/revisions\/3147"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3144"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}