{"id":31020,"date":"2012-06-15T15:29:15","date_gmt":"2012-06-15T22:29:15","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=31020"},"modified":"2012-06-15T15:29:41","modified_gmt":"2012-06-15T22:29:41","slug":"jack-martinez-back-in-black-flys","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=31020","title":{"rendered":"Jack Martinez: Back in Black Flys"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/06\/ocweek_jm.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/06\/ocweek_jm.jpg','popup','width=565,height=678,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/06\/ocweek_jm-tm.jpg\" height=\"240\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Ocweek Jm\" \/><\/a>The <strong><em><a href=\"http:\/\/www.ocweekly.com\/2012-06-14\/culture\/black-flys-jack-martinez\/\" target=\"_blank\">OC Weeky&#8217;s<\/a><\/em><\/strong><strong> Andrew Asch<\/strong> profiles <strong><a href=\"http:\/\/www.blackflys.com\/\" target=\"_blank\">Black Flys<\/a><\/strong> co-founder <strong>Jack Martinez<\/strong> and the company that he is hoping to conjure up from the ashes. Here&#8217;s a little piece:<\/p>\n<blockquote><p>If anything can put Black Flys back on top in OC, it&#8217;s Martinez, with his talent for provocation. Under his direction, the brand was about forcing extremes and having a laugh at convention. In a recent interview at his office, located in one of Irvine&#8217;s countless, anonymous office parks, Martinez says he believes the eyewear market is stale and that the industry\u2014dominated by retailers such as Hot Topic and Tilly&#8217;s\u2014is ready for a more colorful, wild offering from the likes of Black Flys. But, he concedes, a comeback is far from guaranteed. . . &#8220;Every day, we ask that question,&#8221; says Martinez, who now sports a shaved head and gold tooth. &#8220;Has the world changed? Can we come back?&#8221;<\/p><\/blockquote>\n<p>Click the link for the rest of this comprehensive story.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.ocweekly.com\/2012-06-14\/culture\/black-flys-jack-martinez\/\" target=\"_blank\">OC Weekly<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The OC Weeky&#8217;s Andrew Asch profiles Black Flys co-founder Jack Martinez and the company that he is hoping to conjure up from the ashes. Here&#8217;s a little piece: If anything can put Black Flys back on top in OC, it&#8217;s Martinez, with his talent for provocation. Under his direction, the brand was about forcing extremes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/31020"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31020"}],"version-history":[{"count":2,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/31020\/revisions"}],"predecessor-version":[{"id":31022,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/31020\/revisions\/31022"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31020"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}