{"id":3058,"date":"2008-12-09T08:58:32","date_gmt":"2008-12-09T16:58:32","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=3058"},"modified":"2008-12-09T09:17:41","modified_gmt":"2008-12-09T17:17:41","slug":"asa-entertainment-uses-action-sports","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=3058","title":{"rendered":"ASA Entertainment Uses Action Sports"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/12\/plg.jpeg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/12\/plg.jpeg','popup','width=180,height=271,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/12\/plg-tm.jpg\" height=\"150\" width=\"100\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Plg\" \/><\/a>We&#8217;ve never really seen the work of &#8220;action sports&#8221; marketers laid out so succinctly as in this story about <strong><a href=\"http:\/\/www.asaentertainment.com\/\" target=\"_blank\">ASA Entertainment <\/a><\/strong>in <strong><em><a href=\"http:\/\/www.floridatoday.com\/article\/20081209\/BUSINESS\/812090313\/1006\/news01\" target=\"_blank\">Florida Today<\/a><\/em><\/strong>.<\/p>\n<blockquote><p>Gen Y consumers can be a hard market for advertisers to crack, but an Indialantic company has found a way to lure teens and 20-somethings to its clients. . . . Marketing agency <strong>ASA Entertainment<\/strong> fuels brand loyalty through the use of action sports events that plug into young consumers&#8217; psyches. . . &#8220;Action sports are a great way to reach the market,&#8221; Bratman said.<\/p><\/blockquote>\n<p><em>Found a way to lure teens? . . . Fuels brand loyalty through the use of action sports?<\/em> We know that&#8217;s the whole point of sponsors, but still it sounds so dirty. We feel so used.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.floridatoday.com\/article\/20081209\/BUSINESS\/812090313\/1006\/news01\" target=\"_blank\">Florida Today<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve never really seen the work of &#8220;action sports&#8221; marketers laid out so succinctly as in this story about ASA Entertainment in Florida Today. Gen Y consumers can be a hard market for advertisers to crack, but an Indialantic company has found a way to lure teens and 20-somethings to its clients. . . . [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3058"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3058"}],"version-history":[{"count":2,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3058\/revisions"}],"predecessor-version":[{"id":3064,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/3058\/revisions\/3064"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3058"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}