{"id":29611,"date":"2012-04-03T08:39:06","date_gmt":"2012-04-03T15:39:06","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=29611"},"modified":"2012-04-03T09:05:40","modified_gmt":"2012-04-03T16:05:40","slug":"surfers-2012-oakley-surf-shop-challenge","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=29611","title":{"rendered":"Surfer’s 2012 Oakley Surf Shop Challenge"},"content":{"rendered":"

\"Hansens\"<\/a>
\nThe reigning Southwestern champs <\/em>Hansen\u00b9s Surf Shop<\/a><\/em><\/strong> from Encinitas, California.<\/em><\/p>\n

Beginning Friday, April 6, 2012 Surfer Magazin<\/a><\/em><\/strong>e will kick off the 2012 Oakley Surf Shop Challenge<\/a><\/strong> at Seaside Reef in Cardiff, California.<\/p>\n

The event series pits four-man teams\u2039two surf shop pros and two shop employees\u2039against each other for a chance to win $10,000, an advertising spread in Surfer Magazin<\/em>e, and the title of best surf shop in the country. This year each regional qualifier will also earn an expense-paid trip to Bali, Indonesia, to compete at the National Championship event.<\/p><\/blockquote>\n

Not sure we’d be too excited about a spread in a print mag, but bragging rights are worth it all, right? For the official details, follow the jumpSURFER MAGAZINE\u00b9S 2012 OAKLEY SURF SHOP CHALLENGE SERIES KICKS OFF APRIL 6
\nIN CARDIFF, CALIF.<\/p>\n

Local Surf Shops Compete for a Trip to Bali for the $10,000 National
\nChampionship<\/p>\n

Suggested Tweet: Oakley Surf Shop Challenge Qualifier #1 Set for April 6
\nat Seaside Reef in Cardiff, CA SurfShopChallenge
\n<http:\/\/www.SurfShopChallenge.com> #OSSC<\/p>\n

SAN CLEMENTE, Calif., April 3, 2012 \u00ad SURFER Magazine\u00b9s 2012 Oakley Surf Shop Challenge kicks off Friday, April 6th with the Southwest regional qualifier at Seaside Reef in Cardiff, Calif. Almost 300 surfers from 70 shops around the United States will compete at seven regional qualifying events vying for a ticket to the eighth and final event, the National Championship in Bali, Indonesia, in October.<\/p>\n

The event series pits four-man teams\u2039two surf shop pros and two shop employees\u2039against each other for a chance to win $10,000, an advertising spread in SURFER Magazine, and the title of best surf shop in the country. This year each regional qualifier will also earn an expense-paid trip to Bali, Indonesia, to compete at the National Championship event.<\/p>\n

Since its addition in 2010, the Southwest regional qualifier has been a hotly contested event. Previously, all Southern California shops competed at one regional qualifier, but with so many good teams, it was necessary to divide the shops into two regions: Southwest including all of San Diego, and the West covering Orange County to Los Angeles.<\/p>\n

Reigning champs Hansen\u00b9s Surf Shop from Encinitas has been a top contender with the Southwest title on lockdown for two consecutive years (2010 and 2011) and a National Championship (2007) under their belt. Surf Ride has also been a key team to watch with a Southwest title (2009) and a National Championship (2008). Other top teams include Sun Diego, K5, and Rusty, who all pushed the level of competition in worthy shoulder- to head-high conditions in 2011. 2011<\/p>\n

Southwest Qualifier Video Highlights
\n<http:\/\/www.youtube.com\/watch?v=ghpf97YbZ_I&feature=plcp&context=C4271ad6VD
\nvjVQa1PpcFPcRcxHVjPL47gOwe1fBtsipBLat_jcC7I=<\/a>><\/p>\n

This year will also see the addition of a High School division in the Southwest and West regions, allowing the top
\n10 high school teams from each region to compete for the honor of regional champion. The complete list of 2012 invited Southwest teams includes:<\/p>\n

\u00b7Clairemont Surf Shop <http:\/\/www.clairemontsurf.com\/>, San Diego
\n\u00b7Hanger 94 <http:\/\/hanger94.com\/>, La Mesa
\n\u00b7Emerald City The Boarding Source <http:\/\/emeraldcitysurf.com\/Home.html>,
\nSan Diego
\n\u00b7Hansen’s Surf Shop <http:\/\/www.hansensurf.com\/>, Encinitas
\n\u00b7Rail II Rail Surf Shop, <http:\/\/www.rail2railsurfshop.com\/> San Diego
\n\u00b7K-5 Boardshop <http:\/\/www.k5.com\/>, Encinitas
\n\u00b7South Coast Surf Shop <http:\/\/www.southcoast.com\/>, Ocean Beach
\n\u00b7Rusty Boardhouse <http:\/\/www.rustyboardhouse.com\/>, La Jolla
\n\u00b7Sun Diego Boardshops <http:\/\/www.sundiego.com\/>, Carlsbad
\n\u00b7Sun Diego Boardshops <http:\/\/www.sundiego.com\/>, San Diego
\n\u00b7Surf Ride <http:\/\/www.surfride.com\/>, Oceanside
\n\u00b7Surf Hut <http:\/\/www.surfhutinc.com\/>, Imperial Beach
\n\u00b7Wavelines Surf Shop <http:\/\/www.wave-lines.com\/>, San Diego<\/p>\n

The complete 2012 Oakley Surf Shop Challenge calendar:<\/p>\n

\u00b7April 6 \u00ad Southwest \u00ad Seaside Reef, Cardiff, Calif.
\n\u00b7April 17-18 \u00ad Mid-Atlantic \u00ad Kitty Hawk, Outer Banks, NC
\n\u00b7April 19-20 \u00ad Northeast \u00ad Casino Pier, Seaside Heights, NJ
\n\u00b7June 1 \u00ad West \u00ad 54th\/56th Street \u00ad Newport Beach, Calif.
\n\u00b7July 6 \u00ad Hawaii \u00ad Ala Moana Bowl, South Shore, Haw.
\n\u00b7Aug. 14-15 \u00ad Southeast \u00ad New Smyrna Beach Inlet, New Smyrna Beach, Fla.
\n\u00b7Aug. 31 \u00ad Northwest \u00ad Steamer Lane, Santa Cruz, Calif.
\n\u00b7Oct. 6-10 \u00ad National Championship \u00ad Keramas\/Canggu, Bali,Indo.<\/p>\n

For all of the latest information including photos, video footage, results
\nand more, check out www.surfshopchallenge.com.<\/p>\n

Special thanks to Oakley and other event partners, Muscle Milk, Rusty,
\nBubble Gum, New Era, Future Fins, Waterman\u00b9s Applied Science and Mizu for
\ntheir support, without which the Surf Shop Challenge series would not be
\npossible.<\/p>\n

About Surf Shop Challenge
\nOriginally conceived to provide a fun and competitive format for the
\nhardcore surf shop riders, the SURFER Shop Team Challenge was one of the
\nmost popular and exciting Southern California contests of the early 1980s.
\nThrough the years the contest has evolved, with seven qualifying regional
\nevents around the country, culminating in a national championship in Bali,
\nIndonesia for the first time in 2012. The underlying principles, however,
\nhave remained the same. The Oakley Surf Shop Challenge is still about
\ngiving back to the shops, the true backbone of the industry and the heart
\nof the sport of surfing. Each year the competition level rises, the stakes
\nbecome greater and the prizes become bigger.<\/p>\n

About Oakley, Inc.
\nThe global leader in performance sunglasses, goggles and prescription
\neyewear, Oakley also offers technical and lifestyle apparel, footwear,
\nwatches and accessories. The company was created for athletes who see
\nimpossibility as just another challenge, and their dedication inspires
\nOakley to seek out problems, solve with innovation and wrap invention in
\nart. Exceeding the limits of possibility for more than thirty years,
\nOakley serves the demands of world-class athletes with unbeatable
\ntechnologies including High Definition Optics\u00ae (HDO\u00ae). Additional
\ninformation is available at oakley.com <http:\/\/www.oakley.com\/><\/p>\n

About SURFER
\nIn 1960, SURFER Magazine began as the original. After a long history of
\ndelivering provocative and insightful editorial features, revealing
\ninterviews and award winning state-of-the-art photography, SURFER remains
\nthe authoritative voice of the surfing world and thus earned the moniker
\n“the bible of the sport.” The SURFER brand
\nhas also grown to include Surfermag.com <http:\/\/www.surfermag.com>,
\nFantasy Surfer <http:\/\/www.fantasysurfer.com\/>, and the SURFER message
\nboards. All of these assets combine to make the SURFER network the most
\ncurrent and reliable channel of information to the surf community. The
\nmagazine is published by Source Interlink’s GrindMedia
\n<http:\/\/www.grindmedia.com\/>, which reaches more than 22-million active
\nsports enthusiasts through an integrated network of magazines, online
\nproperties, events and television programming. To learn more, visit
\nsurfermag.com <http:\/\/www.surfermag.com><\/p>\n

About GrindMedia
\nSource Interlink Media\u00b9s Grind Media is home to renowned action and
\nadventure sports magazine brands Surfer, Surfing, Snowboarder,
\nSkateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler, Dirt
\nRider, ATV Rider, and Paved. Along with our standalone websites, including
\nGrindTV.com, Newschoolers and Motocross.com, Grind Media is the leading
\nprovider of print and online action sports and entertainment content in
\nthe United States. Delivering significant reach across both action sports
\nenthusiast and various in-market consumer audiences, Grind Media produces
\nmore than 20 leading events and webcasts such as Surfer Poll Awards,
\nPowder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International
\nSurfing Day. Grind Media is also the exclusive action and adventure sports
\ncontent provider for Yahoo! Sports. To learn more, visit grindmedia.com
\n<http:\/\/www.grindmedia.com><\/p>\n","protected":false},"excerpt":{"rendered":"

The reigning Southwestern champs Hansen\u00b9s Surf Shop from Encinitas, California. Beginning Friday, April 6, 2012 Surfer Magazine will kick off the 2012 Oakley Surf Shop Challenge at Seaside Reef in Cardiff, California. The event series pits four-man teams\u2039two surf shop pros and two shop employees\u2039against each other for a chance to win $10,000, an advertising […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[16,6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/29611"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29611"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/29611\/revisions"}],"predecessor-version":[{"id":29621,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/29611\/revisions\/29621"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29611"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}