{"id":28853,"date":"2012-03-05T09:23:00","date_gmt":"2012-03-05T17:23:00","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=28853"},"modified":"2012-03-05T09:24:37","modified_gmt":"2012-03-05T17:24:37","slug":"gordon-merchant-wades-deeper-into-billabong","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=28853","title":{"rendered":"Gordon Merchant Wades Deeper Into Billabong"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/06\/billabong_logo-2.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/06\/billabong_logo-2.jpg','popup','width=207,height=34,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/03\/billabong_logo-2-tm.jpg\" height=\"32\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Billabong Logo-2\" \/><\/a>So let&#8217;s say your brand is under pressure. Your stock is at the lowest point it&#8217;s ever been. The &#8220;<strong><a href=\"http:\/\/www.smh.com.au\/business\/sharks-circling-billabong-as-it-rides-the-rough-surf-20120224-1ttvp.html\" target=\"_blank\">sharks are circling<\/a><\/strong>&#8221; and a private equity firm has been <strong><a href=\"http:\/\/www.boardistan.com\/?p=28599\" target=\"_blank\">low-balling offers<\/a><\/strong> since they noticed your were in trouble. What do you do? If you&#8217;re <strong><a href=\"http:\/\/www.billabong.com\/\" target=\"_blank\">Billabong<\/a><\/strong> founder and largest shareholder, <strong>Gordon Merchant<\/strong>, you buy more stock, according to a story in <strong><em><a href=\"http:\/\/www.theaustralian.com.au\/business\/mergers-acquisitions\/merchant-buys-more-billabong-shares-to-hold-off-tpg-bid\/story-fn91vdzj-1226288784513\" target=\"_blank\">The Australian<\/a><\/em><\/strong>.<\/p>\n<blockquote><p>In a substantial shareholders notice lodged late on Friday, Mr Merchant declared he had bought 2.52 million shares in the surf, ski and skate wear brand at an average price of $3.13 each, lifting his stake from 15.1 per cent to 15.8 per cent.<\/p><\/blockquote>\n<p>Hey, if your fortune is <strong><a href=\"http:\/\/www.boardistan.com\/?p=27221\" target=\"_blank\">already down $240 million<\/a><\/strong> what else can you do? Billabong has to come back around right?<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.theaustralian.com.au\/business\/mergers-acquisitions\/merchant-buys-more-billabong-shares-to-hold-off-tpg-bid\/story-fn91vdzj-1226288784513\" target=\"_blank\">The Australian<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So let&#8217;s say your brand is under pressure. Your stock is at the lowest point it&#8217;s ever been. The &#8220;sharks are circling&#8221; and a private equity firm has been low-balling offers since they noticed your were in trouble. What do you do? If you&#8217;re Billabong founder and largest shareholder, Gordon Merchant, you buy more stock, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,6,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/28853"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28853"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/28853\/revisions"}],"predecessor-version":[{"id":28856,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/28853\/revisions\/28856"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28853"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}