{"id":28053,"date":"2012-01-25T11:48:49","date_gmt":"2012-01-25T19:48:49","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=28053"},"modified":"2012-01-25T16:56:16","modified_gmt":"2012-01-26T00:56:16","slug":"spy-optic-title-eyewear-sponsor-of-x-games","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=28053","title":{"rendered":"Spy Optic: Title Eyewear Sponsor Of X Games"},"content":{"rendered":"

\"Vito<\/a>The Winter X Games<\/a><\/strong> hype is beginning to build and Spy Optic<\/a><\/strong> is apparently in on the program as the title eyewear sponsor of Winter X Games 2012<\/strong>.<\/p>\n

\u201cThe SPY crew is amping on this sponsorship because it properly underscores our commitment to snow sports generally and at the same time allows us to back the tremendous talent we have on our snow team roster,\u201d says Kevin Casillo<\/strong>, SPY marketing manager. \u201cOur snowboarders, skiers and snowmobilers put a lot of preparation and training toward this contest so we\u2019re stoked to help make the X Games rad for them and the fans in attendance.\u201d<\/p><\/blockquote>\n

This sponsorship will obviously allow Spy to “activate” on site with all the Aspen locals who crowd the base lodge to catch all the action. The games begin tomorrow (on cable) with the snowboard street final. (Do people still have cable?) Follow the jump for the official word.SPY SPONSORS WINTER X GAMES
\nPlatoon Goggle Sets-Up Under Big Top<\/p>\n

CARLSBAD, Calif.\u2014SPY\u00ae today announced its title eyewear sponsorship of Winter X Games 2012, Jan. 26 through Jan. 29, 2012 in Aspen, Colo.<\/p>\n

\u201cThe SPY crew is amping on this sponsorship because it properly underscores our commitment to snow sports generally and at the same time allows us to back the tremendous talent we have on our snow team roster,\u201d says Kevin Casillo, SPY marketing manager. \u201cOur snowboarders, skiers and snowmobilers put a lot of preparation and training toward this contest so we\u2019re stoked to help make the X Games rad for them and the fans in attendance.\u201d<\/p>\n

SPY athletes slated to compete in the big show include SPY\u2019s reigning Winter X Games Europe SuperPipe Gold Medalist Louie Vito; reigning Winter X Games Europe Ski Slopestyle Gold Medalist JF Houle; Women\u2019s SuperPipe charger Sarka Pancochova; and previous Gold and Silver Medal Freestyle Snowmobile Winner Justin Hoyer.<\/p>\n

\u201cLouie Vito has been gaining momentum going into this event, we know he\u2019s capable of pulling-off some big moves and he\u2019s definitely a threat to take gold in Men\u2019s SuperPipe,\u201d said Casillo. \u201cJF and Sarka are capable of big results, as well, and Justin is planning on doing something huge, so it\u2019s going to be exciting.\u201d<\/p>\n

The on-site SPY tent will host rider autograph sessions, games and serve as a demo station for the all-new SPY Platoon goggle: the biggest, cleanest, technical spherical goggle available. The Platoon is equipped with fog-free, optically-correct and distortion-free ARC\u00ae (Accurate Radius Curve) spherical dual lens; the SPY-patented Scoop\u00ae venting system; triple-layer Isotron\u2122 face foam featuring moisture-wicking Dri-Force\u2122 fleece; dual-adjustment, silicone-ribbed strap; and 100% UV protection.<\/p>\n

\u201cWe couldn\u2019t be happier with the feedback we\u2019ve gotten on the Platoon so far,\u201d says Brent Sandor, SPY brand manager. \u201cNaturally, Winter X is the ideal venue for unveiling the Platoon goggle to ski and snow enthusiasts on a grander stage. It\u2019s where some of the most technical riding goes down, so it\u2019s a perfect match. If you haven\u2019t seen it yet do yourself a favor, stop by the SPY tent in Aspen and take the Platoon on some laps. You\u2019ll be crying tears of joy, but your Platoons will be crystal clear. \u201d<\/p>\n

For the complete Winter X tune-in schedule, go to espn.go.com\/action\/xgames\/winter\/2012\/schedule.
\nFor more information about SPY, log-on at www.spyoptic.com and for on-site updates from SPY at X Games go to www.facebook.com\/spyoptic.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Winter X Games hype is beginning to build and Spy Optic is apparently in on the program as the title eyewear sponsor of Winter X Games 2012. \u201cThe SPY crew is amping on this sponsorship because it properly underscores our commitment to snow sports generally and at the same time allows us to back […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/28053"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28053"}],"version-history":[{"count":2,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/28053\/revisions"}],"predecessor-version":[{"id":28055,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/28053\/revisions\/28055"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28053"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}